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Audi Business Innovation

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Audi Business Innovation GmbH (ABI) was launched by Audi AG in 2013 as a 100% subsidiary with the goal to rethink the automotive core business. The focus of ABI lies in the development and implementation of digital concepts and products as well as in the provision of reliable IT platforms for AUDI AG and the Volkswagen Group.

At Audi Business Innovation, employees shape digital transformation and strengthen the sales processes of Audi by offering profound product and IT expertise for user-centric solutions along the customer journey.

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Articles with Audi Business Innovation

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Creating individualised content for ABI with Effekt-Etage

Björn Kowalski, Managing Partner at Effekt-Etage, discusses how his company supports ABI with its visualisation capabilities for the AVP…

Meet Audi’s Digital Solutions Partner: Modus Create

Patrick Sheridan, CEO of Modus Create, explains how a shared passion for emerging technology and open source culminated in a profound partnership with Audi…

Videos with Audi Business Innovation

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Creating individualised content for ABI with Effekt-Etage

Meet Audi’s Digital Solutions Partner: Modus Create

Executives in Audi Business Innovation

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Thomas Zuchtriegel

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