Ian
Thomas
VP Data and Analytics

 I help companies turn data into action and results, from day-to-day marketing decisions all the way up to senior leadership. I've enabled teams across Microsoft and Publicis Groupe to unlock product and marketing innovation through data, working with some of the largest, most complex datasets in the world.

My experience encompasses all parts of the data value chain: Data collection, data management and governance (including GDPR compliance), analytics and reporting, data visualization, and automated decisioning and Machine Learning/AI.

The effective multidisciplinary data teams I've built have drawn on the talents and energy of diverse individuals to deliver value with data, ensuring consistently high employee satisfaction and low turnover.

I'm passionate about using data to drive impactful, customer-centric Digital Marketing, CRM and Advertising. I've built a Machine Learning-based system for Microsoft to deliver the right message to the right customer at the right time, in the right channel.

I bring a rare mix of technical depth paired with strategic instincts and excellent storytelling and stakeholder management skills, and know how to build a partnership with clients to bring them along the data/analytics journey to achieve successful outcomes.

A frequent speaker at industry conferences, I love to share my insights with my peers and colleagues. I'm a regular contributor to my own data/analytics-focused blog, as well as other publications. I've served on the board of and am an active member of the Digital Analytics Association, which works to provide career growth and development for Digital Analysts around the world.