GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. We are revolutionising real-time access to critical knowledge in a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide our clients with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organisational and marketing effectiveness. GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.