AXA Poland – people-focused digital transformation in Poland’s insurance sector
(Norwich, UK, 07/08/2019)
AXA Poland represents an intriguing entity for AXA International and New Markets (AXA INM), set up by AXA Group to oversee the development of its businesses in emerging and high-growth territories. “Since the 1990s, there has been an acceleration of the economy in Poland, and so it’s quite an active adopter of digitalisation,” says Olivier Schemberg, Head of IT (CIO) at AXA Poland, noting that, in many ways, Poland represents a strong degree of digital maturity. “We have observed that, as its banking industry is already quite digitalised, Poland is one of Europe’s faster adopters of new payment methods, such as contactless credit cards and phone-based payments. In fact, whatever the age category, mobile is first in Poland.”
That being said, regulatory challenges surrounding cloud technology, the advent of GDPR legislation across the European Union, and a shortage of data science specialists have each necessitated a tailored digital transformation strategy. Schemberg highlights that this strategy is closely attuned with the needs and expectations of local customers: “In a digital transformation, you need to deliver what will be adopted by the customer. If you are still using this old style of thinking – undergoing a digital transformation but not thinking from the customers’ point of view, that the process should not last more than one minute, or things to that effect – you are probably out of the game.”
For more details on the technologies and strategy defining AXA Poland’s digital transformation, the full feature can be found in the August issue of Business Chief Europe.