GroupM features exclusively in the Middle East issue of Business Chief!
(Norwich, UK, 10/08/2018)
Through its Platform M solution, GroupM looks to redefine the digital marketplace of the Middle East.
As the world’s largest media investment group, responsible for one in three advertisements globally, a powerful system is required to be able to store and ultimately leverage the mountains of data. For Group M, this solution is Platform M.
“Platform M is quite literally the world’s most powerful collection of data technology and expertise,” says Marcus Siddons, Managing Director, GroupM Digital MENA.
“It allows us to execute against audiences, but what it really boils down to is understanding individual users and having a complete view of a single user. For our region, that’s both incredibly unique and challenging in equal parts.”
Read the full interview, which also features Daniel Vaczi, Head of Data & Technology, as the two discuss how the company continues to innovate like no other in order to deliver services like no other.