How Ford Otosan’s sustainability drive is disrupting the Turkish automotive market
(Norwich, UK, 5/10/2018)
The General Manager at Ford Otosan speaks exclusively to Business Chief and Manufacturing Global magazines.
Ford Otosan describes itself as the region’s ‘export champion’ and it’s clear to see why.
With a production capacity of 440,000 commercial vehicles, 75,000 engines and 140,000 powertrains, the firm stands as the largest commercial vehicle production centre of Ford vehicles in Europe.
However, the firm’s latest strategy isn’t just about its bottom line, it’s also about creating new and sustainable ways to move.
By investing in technology, ramping up its production of low-emission vehicles, and tapping into the booming smart city market, Ford Otosan hopes to keep up its momentum in an environmentally and socially conscious way.
“Along with the growing sharing economy in the automotive industry, autonomous and electric vehicles are paving the way towards a strong trend of change,” said Haydar Yenigün, General Manager at Ford Otosan.
“Sustainable mobility solutions are not only the most important component of smart cities, they also can make a big difference by making people’s lives easier”
To discover the full story, click here to read the magazine.