This month in Business Chief Europe magazine, Anheuser-Busch InBev reveals how it brews beer sustainably
(Norwich, UK, 13/12/2019)
In this month’s Business Chief Europe, we talk to Gabriel Guzman, Director of Raw Materials, Agricultural Development & Utilities at Anheuser-Busch InBev (ABI).
One of the regions most important to the company’s operations is the Middle Americas, as Gabriel Guzman, Director, Raw Materials, Agricultural Development and Utilities elucidates. “It's a fast-growing region, for sure. Out of the entire ABI group it is the second largest in terms of revenue and the largest in terms of EBITDA. It's a growth engine.”
ABI has implemented a number of sustainability targets to benchmark its progress in areas including energy. “By 2025, the target is for ABI to use 100% renewable electricity,” says Guzman. “In Mexico we should be at 100% by the end of this year, which is our largest market – about 45% of the entire zone.”
ABI’s sustainability work serves to complement its focus on making the best beer. “The quality of the beer is determined, not only by the expertise of the chief brewers, but by the quality of materials,” says Guzman. “Without that, you cannot achieve the high standards that we have in the organisation.”
In the longer term, ABI is interested in consolidating its position in the region. “From an agro-development standpoint the goal is to improve the quality of Mexican barley,” says Guzman. “My dream is to increase Mexican barley to the highest of international standards.”
Read more in the magazine.