This month in Business Chief MEA, Al Gihaz Holding discusses the programme of digital transformation
(Norwich, UK, 13/12/2019)
In this month’s Business Chief MEA, Fathi Mughrabi, CIO of Al Gihaz Holding, details what digital transformation means to the organisation.
Digital transformation at Al Gihaz is informed by a changing operating model, as Mughrabi explains: “Before, the company was dependent on projects coming from big companies like the Saudi Electricity Company, Aramco and others. We were not concentrating on marketing and business development. Usually, we were approached by the customer. Now, we are going to the customer through different channels and trying to understand and formalise the requirements to form new projects.”
Opportunities for digital transformation to make a difference have come in different areas. “Digital transformation is a direction for the whole company and is sponsored by top management,” says Mughrabi. “We are looking to enhance performance, minimise costs and improve speed and accuracy. In addition, we are enhancing our offerings to customers. We need to be ahead of others, introducing new digital products and new services.”
As for the future, Al Gihaz is looking forward to reaping the rewards of digital transformation. “The next phase will be focusing on stabilising and utilising of the new solutions, so that we can realise the return on investment from what we have done,” says Mughrabi. “Then we will be going into business intelligence where the data generated from those solutions can help the management to take the right decision”.
You can read more about Al Gihaz Holding’s journey in the magazine.