Tuenti Ecuador: agile, intelligent, all-digital growth
(Norwich, UK, date)
Tuenti Ecuador features in this month’s edition of BizClik Media’s Business Chief Europe, via an exclusive interview with CEO Gerardo Suárez Napolitano who discusses the strategies behind Tuenti Ecuador’s dramatic growth, and the company’s vision for the future.
“When we were starting out with Tuenti Ecuador, we wondered if it was possible to create a new telco brand that was different from what millennials and centennials were accustomed to in Ecuador,” recalls Suárez Napolitano. “To accomplish this, we thoroughly investigated what was positive and negative about these users’ experiences. We became obsessed with their wants and needs. From those inputs we created the Tuenti experience, which is the sum of an attractive commercial offering and a very simple product to use.”
Tuenti´s team operates in accordance with three central rules for creating a superior telecommunications product: be data centric, be pro client and keep it simple. “Our target demographic wants data, so that’s at the heart of everything we offer. We also value our loyal customers as much as we value our new ones, so long-term Tuenti customers will always have access to the same great offerings we present to our newest customers. Lastly, we don’t do small print or hidden conditions; our offering is so simple that our customers will always understand, remember, and hopefully love it,” says Suárez Napolitano. “When we designed the product we dedicated a lot of time to constantly achieving innovations that make the experience easier and easier.”
At the heart of Tuenti Ecuador’s success is a dedication to agility, simplicity and a constant focus on improving the product. “Our User Experience (UX) is at the heart of everything we do.” The simplicity of Tuenti Ecuador’s digital products also affords the company the opportunity for laser focus on the intricacies of its offering. “Although the products we offer may be simple, when we change and improve those projects - offering new integrations, promotions, etc - we work through those changes in great detail, investing time in test environments and, in many cases, we integrate the developments in phases to ensure the best possible results,” Suárez Napolitano explains.
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