Oct 23, 2020

Forrester: Top 10 European 2021 business predictions

Georgia Wilson
4 min
B2B deepen relationships with buyers with AI...

“To thrive in 2021 and beyond, B2B sellers will need the right enablement tools to enhance their productivity and engage with prospects and customers in more meaningful ways,” commented Forrester who predicts that over 60% of B2B sellers will have adopted artificial intelligence (AI) and automation capabilities in their operations to deepen customer relationships.

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