Top 10 brands
Many of the names on this list are not only synonymous with the continent, but the rest of the world as their successful branding strategies have installed them firmly in the global conscious. The 10 listed are all African companies that have their roots planted in the continent and are from Brand Africa 100’s latest rankings.
10 Tiger Brands
Food Diversified (sector)
South Africa (country of domicile)
Originally known as Tiger Oats, Tiger Brand's first product was a breakfast oatmeal brand called Jungle Oats. A product that is still produced by Tiger Brands. The product was first conceived by a Mr Frankel towards the end of the 19th century and was finally launched in 1925.
9 Guaranty Trust Bank
Guaranty Trust Bank plc is a foremost Nigerian financial institution with vast business outlays spanning Anglophone/Francophone, West Africa, East Africa and the United Kingdom. It presently has an Asset Base of over two Trillion Naira, shareholder funds of over 200 Billion Naira and employs more than 10,000 people.
The Dangote Group is one of the most diversified business conglomerates in Africa. It has earned an excellent reputation for business practices and the quality of its products which include: cement, sugar, salt, flour and semolina, pasta, noodles, poly products, logistics and even real estate. The company is owned and run by Africa’s richest man billionaire Aliko Dangote.
East African Breweries Ltd’s flagship brand got its name following the death of George Hurst, a co-founder of Kenya Breweries Ltd, who was killed by an elephant during a hunting expedition in 1922. It is brewed using 100 percent African ingredients that are locally sourced. EABL is East Africa’s leading branded alcohol beverage business.
Founded in 1895 as Castle Breweries to serve a growing market of miners and prospectors in and around Johannesburg. It is now known as South African Breweries or informally as SAB. The company is headquartered in Johannesburg, South Africa and is a wholly owned subsidiary of SABMiller. It is the dominant brewing company in South Africa, with a market share of around 89 percent.
Globacom is Africa's fastest growing telecommunications company. Owned by the Mike Adenuga Group, Globacom is the market leading mobile service provider in Nigeria. It operates in the Republic of Benin and Ghana and it has also acquired licenses to operate in the Ivory Coast. It has a reputation as one of the fastest growing mobile service providers in the world.
4 Pick N Pay
Pick n Pay is the quintessential family store focused on the customer. Since 1967 when consumer champion Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in South Africa, Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho.
The brand is one of the leaders in South African food retailing and is according to market research the brand of choice of the highest percentage of South African consumers. It started life as a small chain of supermarkets in 1979. It now boasts some 309 stores and across 16 African countries it has a further 71 stores.
Founded in 1931, “Woolies”, as the business is affectionately known by South Africans, is the only retailer of its kind in the country, offering fashion, food, beauty and homeware under its own brand name. The company says it has a unique position by remaining true to its core values.
Telecoms services (sector)
South Africa (country of domicile)
MTN South Africa is part of MTN group, a multi-national telecommunications that connect more than 203.8 million people in 22 countries across Africa and the Middle East.
Launched in South Africa in 1994, and provides voice data and telemetry offerings and solutions to its customers. The company is listed on the Johannesburg Stock Exchange (JSE) and has the largest primary listing on the exchange.
The company enjoys 37 percent of market share in South Africa and continues to expand its presence and brand across the African continent and now has a firm footing in the Middle East.
MTN’s vision is to be the leading telecommunications provider in emerging markets. It has 25,424 employees who communicate in five official languages and represent 55 nationalities.
In the past five years alone MTN’s capital expenditure has exceeded R130 billion. Group President and CEO, Sifiso Dabengwa, said: “Our key focus areas are improving our market position and enhancing our customer experience by driving innovation and efficiency.”