Adidas and Manchester United Agree 10-Year Kit Deal Worth Record 750 Million Pounds

By Annifer Jackson

German sportswear behemoth Adidas has signed a £750 million contract with Manchester United which will see it make one of the world’s biggest footballing brand’s kit for the next 10 years.

It is the highest such deal for producing a club’s kit ever, with the previous record being held by Adidas and Real Madrid who shared a £31 million a year deal.

US rival Nike, paying £23.5 million a year, rejected the chance to extend its association with the Manchester club.

Adidas expects to achieve sales of £1.5 billion during the tenure with United, which involves producing both playing and training kits as well as other branded merchandise. It last made the Red Devils’ kit in the 1991-1992 season, an era said to be providing inspiration for their new design.

The announcement comes after the German firm, a Fifa World Cup sponsor, provided the kit for 2014 finalists Germany and Argentina. It also produced the official World Cup ball, the Brazuca, said to the best of its kind and vastly superior to the one made for the 2010 finals in South Africa.

The Glazer family bought Manchester United for £790 million back in 2005, just £40 million more than what this latest deal with Adidas is worth. 


Featured Articles

Top 10 most innovative telecom operators in the Middle East

With Dubai-based Telecoms World Middle East in full swing, we chart the most innovative telcos from the region – and look at how they are transforming

Top 10 fastest-growing Indian companies in the UK

Business Chief takes a look at the top 10 fastest-growing Indian companies in the UK, according to the India Meets Britain Tracker from Grant Thornton

Top 10 workplaces prioritising people and planet in the UAE

Sustainable, flexible, collaborative, tech-driven, and amenities-rich, the office of the future considers both people and planet – here are 10 in the UAE

Top 10 female HR execs leading Saudi’s workplace transition

Leadership & Strategy

Top 10 largest asset managers by AUM operating in the UAE

Corporate Finance

Top 10 female CEOs leading Africa’s biggest businesses

Leadership & Strategy