Top 10 influential supermarkets on Instagram

By Real GDPR
Share

M&S is the clear winner on Instagram in the run-up to Christmas, data from social media analytics platform Iconosquare has revealed.

Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose (173,000 followers), Sainsbury’s (109,000 followers) and Tesco (108,000 followers) trailing behind.

Despite Aldi taking on high-end rivals like M&S this year by adding 200 premium products to its Christmas range, Aldi only has 21,400 Instagram followers.

By comparison, another popular discount supermarket, Lidl, has three times more followers than Aldi at 70,200 followers on Instagram compared to the likes of Morrisons (34,600) and Coop UK Food (11,200).  

Top 10 influential UK supermarkets on Instagram

  1. Marks and Spencer: 497,000 follwers 
  2. Waitrose: 173,000
  3. Sainsbury's: 109,000
  4. Tesco: 108,000
  5. ASDA: 71,700
  6. Lidl: 70,200
  7. Morrisons: 34,600
  8. Aldi UK: 21,400
  9. Coop UK Food: 11,200
  10. Ocado: 8,700
     

Founded in Limoges, France, in 2011, Iconosquare offers statistical tools for brands and influencers who want to maximise their presence and growth on Instagram. Iconosquare is the leading analysis solution in the world and has a portfolio of over 35,000 clients.

Read the December 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

Share

Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy

Sustainability

The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital