Top 10 UK brands on Instagram

By Real GDPR

Fashion and automotive brands are the most powerful users of Instagram in the UK.

Burberry, Primark and Alexander McQueen have been named the most influential British brands on the image sharing platform in 2016 by Instagram analytics and management platform Iconosquare.

Burberry, the UK fashion brand, has a considerable presence on the social media site with 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four.

Luxury car brands have also made in-roads on Instagram with Jaguar (3.2 million), Aston Martin (2.5 million), Bentley (2.4 million), Rolls Royce (2.2 million) and Land Rover (1.8 million) all making it in the top 10.

Meanwhile, BBC News (2.8 million) made it on the list as the only media outlet with a large Instagram following. Is this yet another sign that consumers are digesting news in ever more digital, picture driven ways? Trraditional newspaper circulations continue to decline while online methods gather even more pace.  

With more than 500 million followers worldwide (more than Twitter), 31 percent of which follow lifestyle, Instagram has become a key marketing platform for the world’s biggest lifestyle brands.

Top 10 influential UK brands on Instagram

  1. Burberry (7.9 million followers)
  2. Primark (3.6 million)
  3. Alexander McQueen (3.5 million)
  4. Stell McCartney (3.3 milion) 
  5. Jaguar (3.2 million)
  6. BBC News (2.8 million)
  7. Aston Martin (2.5 million)
  8. Bentley (2.4 million)
  9. Rolls Royce (2.2 million)
  10. Land Rover (1.8 million) 

With more and more household name brands occupying Instagram, it is quickly becoming realised as a key marketing tool, and certainly a cost effective one. 

Read the November 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope


Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy


The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital