ICCA: Cape Town number one city for business tourism events

By Polycarp Kazaresam

Cape Town has been named the number one African city for business tourism events by the International Congress and Convention Association's Country and City rankings.

The city secured the number one position for hosting association meetings, with 48 international association meetings having been hosted across the continent. Cape town beat Johannesburg, Marrakech and Nairobi to claim the top spot.

Corne Koch, Head of Wesgro’s Cape Town & Western Cape Convention Bureau accepted a Members Choice Award for Wesgro for a third year running, and said: “Over the past year, the team has secured 17 conference bids with an estimated delegate attendance of 28 280 and estimated economic impact of R374m for the province.”

ICCA rankings are regarded among the most important benchmarks in the international meetings market.

“Over the past five years, the estimated economic impact of the conference bids secured by Wesgro’s Cape Town & Western Cape Convention Bureau is R1.5bn for the province,” said Judy Lain, Wesgro’s Chief Marketing Officer for Tourism. “Making business tourism events such as association meetings an important economic contributor and job creator for the region.” 
 

The bureau secured its largest ever bid, winning the World Ophthalmology Congress for 2020, with an estimated delegate attendance of 15,000 and estimated economic impact of 224m rand.
 

African Business Review’s June issue is now live.

Stay connected: follow @AfricaBizReview and @WedaeliABR on Twitter.

African Business Review is also on Facebook. 

Share
Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy