Cloudera: enterprise data cloud from edge to AI
The company’s solutions include multi-functional data analytics optimised for any cloud environment, while its Cloudera Data Platform is an integrated analytics and data management tool. The Cloudera Data Platform combines data warehouse and machine learning services with data security, governance and other controls.
Recently, the company announced the upcoming Summer launch of its Cloudera Data Platform Private Cloud for hybrid cloud, allowing the easy connection of on premise environments to public clouds, with built-in security measures.
In , Mick Hollison, chief marketing officer, Cloudera, said: “It has never been clearer that every enterprise needs to be a data-driven business and the data platform at its foundation must be agile, fast and efficient with a full range of capabilities from the Edge to AI,” said. “The launch today of CDP Private Cloud is the culmination of the vision for an enterprise data cloud that allows businesses to navigate complex data processes across multiple clouds, manage data governance, and enable multi-function analytics, regardless of where the data resides.”
The company’s customers include the likes of Lufthansa Technik, Deutsche Telekom and Navistar, with Cloudera highlighting the fact that all of the top 10 telecommunications and technology companies use its services, alongside nine of the top 10 pharmaceutical and eight of the top 10 financial services organisations.
Cloudera has assisted in the data journeys of many companies, establishing Big Data platforms and building lasting alliances, as Zjaen Coetzee, Head of Data Insights Management at leading South African communications provider Telkom, : “Cloudera has played an influential role and assisted in shaping the roadmap and strategy for expansion, as well as increasing capabilities”
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”