Vodacom remains hopeful about M-Pesa despite South Africa setback
Vodacom stopped M-Pesa in its home market of south Africa after a disappointing take-up among users. Alternatively, take-up in Vodacom’s international markets has been encouraging. For example, in Tanzania nearly 25 percent of the company’s annual revenue comes the mobile money service.
M-Pesa is a mobile phone-based money transfer, launched in 2007. It allows users to deposit, withdraw, transfer money and pay for goods and services.
Despite the South Africa disappointment, M-Pesa is an area that the group have highlighted for future revenue growth. They plan to produce more revenue from M-Pesa by upselling consumers on additional services beyond money transfer (the basic offering of M-Pesa).
Vodacom is attempting to interest its M-Pesa users in signing up for M-Pawa, a mobile banking service. The group claim that 15 percent of its money base has signed up for M-Pawa.
Total revenue from M-Pesa in the financial year 2015/16 increased by 19 percent to 1.63 billion rand ($104 million), while Vodacom’s group revenue grew by 7.5 percent to 80.1 billion rand.