May 19, 2020
Vodacom remains hopeful about M-Pesa despite South Africa setback
1 min
Although Vodacom Group has discontinued their M-Pesa service in South Africa, the group has said that the mobile money service is still key to its wider growth prospects.
Vodacom stopped M-Pesa in its home market of south Africa after a disappointing take-up among users. Alternatively, take-up in Vodacom’s international markets has been encouraging. For example, in Tanzania nearly 25 percent of the company’s annual revenue comes the mobile money service.
M-Pesa is a mobile phone-based money transfer, launched in 2007. It allows users to deposit, withdraw, transfer money and pay for goods and services.
Despite the South Africa disappointment, M-Pesa is an area that the group have highlighted for future revenue growth. They plan to produce more revenue from M-Pesa by upselling consumers on additional services beyond money transfer (the basic offering of M-Pesa).
Vodacom is attempting to interest its M-Pesa users in signing up for M-Pawa, a mobile banking service. The group claim that 15 percent of its money base has signed up for M-Pawa.
Total revenue from M-Pesa in the financial year 2015/16 increased by 19 percent to 1.63 billion rand ($104 million), while Vodacom’s group revenue grew by 7.5 percent to 80.1 billion rand.
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VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”
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