What’s driving CD Projekt Red’s sudden growth?

By get distributors

CD Projekt Red has surged in valuation to become the second largest video game company in Europe, second only to Ubisoft. Business Chief finds out why.  

CD Projekt, the company responsible for The Witcher franchise, has recently seen its valuation increase from US$6.8bn to $8bn and its value has risen by 17% in the last two months alone. This increase is attributed to the release of its recent game “The Witcher 3” for gaming console Nintendo Switch, which caused a 500% increase in sales. 

In addition to this, the release of Netflix’s adaptation of The Witcher, based on the novels has also caused a resurgence in the game’s popularity. Another contributing factor to the company’s increase in value is the highly-anticipated game, Cyberpunk 2077, which was originally intended for release in April 2020, but was postponed to September 2020. 

The polish company is still a little way behind that of competitor Ubisoft, which is currently valued at $9.52bn. Ubisoft (formerly Ubi Soft Entertainment SA), the French video game company responsible for gaming franchises Rayman, Raving Rabbids, Prince of Persia, Assassin's Creed, Far Cry, Just Dance and Tom Clancy, has long held the title of most popular gaming company in Europe. 

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According to VGC, Ubisoft still ranks lower globally, with other video game companies valued at much more: Take-Two ($12.88bn); Electronic Arts ($31.29bn); Nintendo ($47.19bn); Activision Blizzard ($49.45bn).

For more information on all business in Europe, please take a look at the latest edition of Business Chief Europe.

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