Twitter Exec Anthony Noto Shows How Not to Tweet in Acquisition DM Fail

By Annifer Jackson

Twitter’s Chief Financial Officer Anthony Noto has inadvertently revealed his desire to purchase another company via a public tweet.

In what surely was supposed to be a private direct message, presumably to a colleague, Noto instead tweeted: "I think we should buy them. He is on your schedule for Dec 15 or 16 -- we will need to sell him. i have a plan."

The public statement was deleted shortly after, with no other details on the mentioned acquisition coming to light.

Noto has been at the company since July, with Twitter a frequent buyer of small innovative companies which create desirable features that could enhance its service.

READ MORE: The Dos and Don’ts of Marketing on Twitter

Rumours as to which company is in question are circulating. Tech news site Recode believes it is Shots, a Justin Bieber-backed selfie app, and/or Secret, an app used to share anonymous messages with wide audiences.

The CFO is not the only high profile person to suffer a DM fail. Former US congressman Anthony Weiner posted a picture of himself in underwear in what was meant to be a private message. 


Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore


The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy