Xerox Appoints John Kennedy as Chief Marketing Officer
Kennedy joins Xerox from IBM, where he was vice president of global business services, responsible for marketing and demand generation for the company’s business services division.
Hervé Tessler, senior vice president and president of Corporate Operations, Xerox, said: “John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications.”
“He is a natural choice to lead our efforts in the digital age and to strengthen and broaden the Xerox brand around the world.”
At IBM, Kennedy served in a number of senior marketing, sales and strategy roles in both the U.S. and Asia-Pacific. Before joining the company in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).
Kennedy said: “Xerox holds a unique place in the market as it transforms to a services-led, technology-driven company committed to helping clients focus on their core business.”
“This is a great opportunity to be part of an iconic brand and build upon the company’s strategy to create effective and meaningful connections with customers.”
Kennedy, 50, serves on the boards of the National Association of Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill.
New Capgemini Engineering brand fuses digital and physical
With the aim of helping the world’s largest innovators to engineers the products and services of tomorrow, Capgemini has merged its tech and software capabilities with its engineering and R&D practice, the digtial and physical to form a 52,000-strong Capgemini Engineering brand. A move that builds on its acquisition a year ago of engineering giant Altran for over $3 billion.
R&D is the new battlefield
“Today’s leading organisations understand that Engineering and R&D is fast-moving and ever-evolving,” says Aiman Ezzat, CEO, Capgemini. “As a result, an end-to-end partnership with clients is need for developing, launching, managing and modernising breakthrough products.”
Enter Capgemini Engineering. A new brand that unites a unique set of strengths from across Group, bringing together the world-class engineering and R&D capabilities of Altran with Capgemini’s own digital manufacturing expertise.
According to William Roze, CEO of Capgemini Engineering, R&D is the “battlefield” and subsdquently “must be connected and data-driven to optimise innovation and accelerate development”. In answer to this, Capgemini Engineering will offer services to address this need and to “harness the power of data to foster innovation, create new customer experiences and deliver new sources of value".
Merging the expertise of the Group
With this new endeavour, Altran’s capabilities are brought to the fore, a year on from its acquisition, perfectly complementing “the Group’s already well-established portfolio of business offerings and supporting our leadership position in intelligent industry”, says Ezzat.
In fact, just in January 2021, leading global management and strategy consulting firm Zinnov ranked Capgemini as the top of its Leadership Zone for its global Engineering, Research and Development services, pinpointing how as a Group it boasts the largest global delivery network with a presence across all major engineering hubs.
With its 52,000 engineers and scientists and a presence in all major engineering hubs worldwide, the global business line’s services cover three key domains: product and systems engineering; digital and software engineering; and industrial operations.
This is the second time Capgemini has combined various practices to form an integrated powerhouse. Capgemini Invent – a strategy and business transformation consultancy was formed in 2018 by combining Capgemini’s consulting, digital and creative units.