Mastercard advises African cities on tourism schemes

By professo

The Mastercard Global Destinations Cities Index (GDCI) ranks 132 cites from across the globe, in relation to visitor spending, and provides insight in the spending habits of travellers.

With this information, GDCI is able to advise locations on the motivations behind their tourists, allowing cities to capitalise off of this knowledge.

There were 13 African cities featured in the list: Johannesburg, Cape Town, Lagos, Casablanca, Cairo, Durban, Accra, Dakar, Entebbe, Tunis, Nairobi, Maputo, and Beira.

As tourism is a catalyst for economic growth in Africa, the continent has been advised to focus on developing smart cities and offering unique experiences in order to diversify the economy.

SEE ALSO:

GDCI has informed Africa that it should focus on three key things to “build for tomorrow”: infrastructure and transport, building stronger cross sector partnerships, and understanding the relationship between travel and spend.

Bangkok was once again crowned top spot, with international overnight visitor arrivals reaching 19.4mn in 2016. London had 19.06mn visitors.

Both Bangkok and London have been examples of case studies for African cities to adopt.

In regards to the top 20 cities, leisure appears to be the prominent reason for travel. GDCI analysed the spending habits of visitors to conclude that dining, shopping, lodging, and transport were the key contributors to the location’s income.

African cities are told to offer all that the continent has to offer, whilst maintaining a sense of uniqueness – to be “cities that know what they are about, and what they represent”.

Share

Featured Articles

Musk’s multibillion hostile Twitter takeover – the timeline

As billionaire entrepreneur Elon Musk buys Twitter for US$44bn, we draw up a timeline, from the buying of shares to the critical tweets and unsolicited bid

Sustainable moves businesses can make to win customers, IBM

With half of consumers saying environmental sustainability is more important today than a year ago, businesses should up their eco action, says IBM report

Banks and consultancies top workplaces to grow career in UK

Financial and professional services firms rank highest in LinkedIn Top 25 best workplaces list – from Barclays, Lloyds and HSBC, to PwC, Deloitte and EY

Top 10 women in technology in Europe

Leadership & Strategy

The value of ESG links sustainability to business returns

Sustainability

Top 10 European football clubs by revenue 2022 – Deloitte

Corporate Finance