SocialChorus's top five key attributes to digital workplace success
Cyrus Gilbert Rolfe, the EMEA MD of SocialChorus, shares with us his top five characteristics of a successful digital workplace.
The human capital changes as a result of the digital workplace can be sorted into five key pillars that lead to digital workplace success.
1. Digital Workplaces Are The Workplaces Of The Future
Technology is changing almost everything about how people work. The C-suite sees the digital workplace as a top priority and now leaders are taking steps to make it happen.
2. Digital Workplaces Require A Great Communications Strategy
Companies are trying to design an irresistible experience for their employees. This would allow them to engage employees and get them working harmoniously toward the organisation’s mission and objectives.
This is where a strong communications strategy paired with a workforce communications platform comes in. Because if employees are not kept in the loop, business initiatives may fail. Also, CIOs must understand that they must take accountability for shaping the company culture, not just HR and Internal Communications.
3. Digital Workplace Success Must Be Holistic
The changes business leaders make can have a big impact on all employees. That includes remote workers, contract employees, frontline employees, and employees who come into the main office every day. The chosen technology must serve all groups. It’s not about buying more tools that only solve one problem for one team. IT needs to look at the technology and challenges holistically.
4. Digital Workplaces Must Integrate Existing Tools
Businesses need to take advantage of their existing tools. A digital workplace transformation doesn’t necessarily mean a complete replacement of existing technology. Integrate new tools can be integrated with whatever is currently working for teams. This allows for workers to operate in very different ways and leverage different digital technologies while improving efficiency.
Additionally, IT must look for tools that not only integrate with other software but create a platform to unify the technology. For example, a workforce communications platform (or employee engagement platform integrates all communications channels giving companies one place to create, target, schedule, and publish communications to the channels employees prefer).
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5. Digital Workplaces Sustain Organisational Performance
This involves constant re-evaluation of how the whole workforce performance improves in the organisation that does not rest. This will, in turn, keep on driving more and more impact on the bottom line of the workforce.
On the whole, embracing new technologies is important in keeping employees motivated and enabling them to leverage different digital skill sets. However, one team or department can’t and shouldn’t do it alone. Adopting a digital workplace strategy will help to align multiple disciplines and help to deliver a unified and engaged workforce that has a shared interest and investment in the company’s values and ultimately, its success.
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.