Xiaomi reveals plans to open first Kenyan office in Nairobi

By professo

The Chinese technology company, Xiaomi, has announced plans to open an office in Nairobi, Kenya, in March this year.

The new office will be the smartphone manufacturer’s first in the country, which it hopes will compete with rival Transsion Holdings, Business Daily reported.

The firm is establishing its Africa department due to the success of its domestic market, focusing on markets such as South Africa, Botswana, Nigeria, Malawi, and Kenya.

The news was revealed in a staff memo, in which the company’s CEO, Jun Lei, wrote details of the firm’s new strategy.

SEE ALSO:

The African department will be managed by Wang Lingming, the former Vice President of international operations at Xiaomi.

The focus on the African market demonstrates the company’s interest in a low-cost strategy, according to analysts.

Kenya is currently receiving Xiaomi products through local vendors such as Jumia and Avechi.com.

The nation is one of the fastest-growing markets for smartphone devices in the region.

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy