Consumers are ready for AI and robots in healthcare
Will artificial intelligence (AI) and robotics in medicine replace the human clinician? Not yet, but healthcare is changing and the public is ready. According to a PwC study, a majority of consumers are willing to receive care from these advanced technologies, which have the potential to transform healthcare delivery to make it better, faster and more accessible for all.
The findings are explored in PwC’s report –What doctor? Why AI and robotics will define New Health – which is based on a commissioned survey of over 11,000 people from 12 countries across Europe, the Middle East and Africa. Across the EMEA region, more than half of respondents (55 percent) said they were willing to use advanced computer technology or robots with AI that can answer health questions, perform tests, make a diagnosis and recommend treatment.
Three main themes emerged from the findings:
- People are increasingly willing to engage with AI and robots if it means better access to healthcare
- Speed and accuracy of diagnosis and treatment is a critical factor for this willingness
- Trust in the technology is vital for wider use and adoption; the ‘human touch’ remains a key component of the healthcare experience.
Emerging markets are most open to rely on technology for their care
For all questions throughout the survey, a pattern emerged between developed and emerging economies. People in countries with well-established, and therefore less flexible, healthcare systems (UK and Western/North Europe) were willing to engage with a non-human healthcare provider, but less so than those in emerging markets where healthcare is still being shaped and formed.
The survey found that even in the operating theatre, respondents would be willing for a robot to perform a minor surgical procedure instead of a doctor, with close to half and up to 73 percent of all respondents willing. In the Middle East, willingness ranged from 50 percent for the UAE to 55 percent in Saudi and Qatar. Respondents in Nigeria, Turkey and South Africa were the most willing to undergo minor surgery performed by robots (73 percent, 66 percent and 62 percent respectively), with the UK the least willing (36 percent).
Perhaps unsurprisingly, the situation changed dramatically when it came to major surgery, such as replacement of a knee or hip joint, removal of a tumour, or heart surgery. Even so, a significant percentage of respondents are still willing to undergo major surgery performed by a robot: ranging from 44 percent in the UAE and Saudi Arabia to 45 percent in Qatar, compared with 27 percent in the UK.
The survey also explored the key drivers for a person’s willingness or unwillingness to use an AI-enabled or robotic health procedure or service. Easier and quicker access to healthcare services (36 percent) and speed and accuracy of diagnoses (33 percent) were the primary motivators for willingness, with lack of trust in robots being able to make decisions (47 percent) and lack of the human touch (41 percent) as the primary reasons for their reluctance. Although percentages varied across countries, these top two advantages and disadvantages were cited in this order across all countries with the exception of Saudi Arabia and Qatar, where respondents felt the lack of ‘human touch’ was the biggest disadvantage.
Dr Tim Wilson, Middle East Health Industries Leader, PwC, commented: “Whether we like it or not, AI and robotics are the future of healthcare, and the Middle East is poised to take advantage. Access to quality, affordable healthcare, and good health for everyone are the ultimate goals of all health systems, including the Middle East. And when you combine clinical workforce shortages in the Middle East, with more positive factors like a young, digitally minded population that, according to our survey, is willing to adopt AI and robotics, PwC thinks the Middle East could leapfrog other countries in these technologies. We would like to see the Middle East invest and become a global centre of excellence for AI and robotics in healthcare, bringing benefits locally and becoming a place that other countries look to for healthcare innovation.”
PwC has highlighted next steps for government, business and the profession:
- Governments need to create quality standards and a regulatory framework which are applicable to and obligatory for the entire healthcare sector, as well as the appropriate incentives for adopting new approaches.
- Healthcare professionals need to understand how AI and robotics have the potential to work for and with them in a medical setting as well as throughout the healthcare eco-system, and be open to change.
- Patients need to become more accustomed to AI and robots and discover its benefits for themselves.
- The private sector developing AI and robotics need to create solutions to solve the big issues of demand and resource that every health system faces. In essence, by providing AI and robotic-driven solutions, the private sector has the opportunity to disrupt healthcare for the good.
- Decision-makers at healthcare institutions need to develop an evidence base, measure the success and the effectiveness of the new technology and prioritise and focus on what consumers want and need.
Dean Arnold, Europe, Middle East, Africa Leader, Health Industries, PwC, said: "It’s clear that people are becoming more and more willing to embrace new technologies such as AI and robotics for their healthcare needs. But governments, businesses and the healthcare profession as a whole need to start thinking very differently about how we provide healthcare to our citizens. We need to think very carefully about our implementation strategy for different parts of the world. There will be challenges for all of us.”
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”