Ericsson adds leading Malta network Melita to growing list of 5G partners
Malta's leading network provider Melita has chosen Ericsson as its technology partner as it prepares for 5G.
The pair will work together to improve Malta's network to a level where it's ready for the adoption of 5G once the technology is rolled out on an industrial scale over the next few years.
Ericsson will supply its flagship solution, the Ericsson Radio System (ERS), while modernising and expanding the virtual Evolved Packet Core, giving Melita the flexibility it needs to meet a growing demand for new 5G and IoT use cases.
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The partnership is the latest addition to Swedish telco Ericsson's portfolio of 5G collaborators, a list which covers regions all over the world and well-established firms such as Verizon and Telefónica.
"Staying at the forefront of customer experience is of the utmost importance for our customers," said Arun Bansal, Head of Market Area Europe and Latin America and Senior Vice President Ericsson. "By deploying 5G-ready, radio access network infrastructure we embark on a new chapter in our long-term partnership with Melita."
Simon Montanaro, Chief Technology Officer, Melita, added: "We are committed to providing the residents and businesses of Malta with the best possible mobile connectivity. Our strategic goal is to stay at the forefront of customer experience and Ericsson is the best suited partner to address these requirements."
Earlier this month, Italy's first 5G antenna were activated by TIM and Huawei in the southern city of Matera, while in January Vodafone and Ericsson conducted the UK's first successful 5G test in London.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”