May 19, 2020

NETGEAR: demystifying the migration to 10G

Internet of Things for businesses
Connected devices in Europe
Tris Simmons
Tris Simmons, NETGEAR
3 min
NETGEAR: demystifying the migration to 10G

The Internet of Things (IoT) will become normality for businesses of all sizes. As traction takes place in large enterprises, it will ripple out into the supply chain and SMBs.

Connected devices are becoming more mobile and a part of everyday life, with the number of bring your own devices (BYOD) in the workplace set to treble by 2018 according to Gartner. As the eco-system to facilitate this evolves and grows, no business can escape the looming demands on the network.

With this evolution, business networks need to be developed in such a way that they become future-proofed against technological advances and the inevitable increase in network bandwidth, to cope with the seemingly unrelenting growth in data traffic. Every hindrance needs a hero, and in this case 10 Gigabit can be lauded as the saviour of a network’s woes. Why then do only one third of SMBs currently have 10 Gigabit switching in place? Where does the hesitation exist and how can businesses overcome this to keep up with the rapidly evolving network?

10 Gigabit – the 101

Often deemed a complex and expensive matter for our future selves to address, 10 Gigabit is vital to a business’s success, and as such its implementation needs to happen now. With the move towards IoT showing no signs of abating, affordable 10 Gigabit copper solutions are being made accessible to address the exponential traffic growth generated by the virtualised server, storage and datacentre needed to underpin IoT. Coupled with this is the need to comply with increasingly stringent data protection laws and the growing consumption of cloud-based services.

The drivers for SMBs to migrate to a 10 Gigabit infrastructure are varied. Our research has shown that just under half of SMBs (40 percent) migrate to 10 Gigabit in anticipation of increasing network performance bottlenecks. New premise expansion comes in close second, with one third migrating to 10 Gigabit switching solutions as a result. A general need to refresh legacy switching technology is another popular driver for best performance across the whole network rather than just having 10 Gigabit at the core and then performance potentially dropping at the edge.

In addition, when there is an increase in or new virtualisation expansion projects, a greater amount of backup traffic that cannot be serviced properly, or a heightened use of video streaming/broadcasts. In all cases, the network will potentially collapse without the correct supporting infrastructure. 10 Gigabit solves this, whilst offering much needed agility and longevity post this pivotal moment in the migration.

Migration is coming

The technology is gaining traction, with almost two-thirds (61 per cent) of SMBs expecting to have 10 Gigabit supporting their business network by the end of 2017, and 100 per cent foreseeing the need to deploy 10 Gigabit switching in their network eventually. The technology facilities an organisation to embrace business agility to changing market conditions whilst helping them to avoid downtime, lost opportunities and even business failure.

Combating the complexity presented by the always-on, BYOD wielding, connected generation with a simple solution means businesses won’t get left behind. Contrary to popular belief, 10 Gigabit copper price points are more attractive than ever before, making the technology more accessible to businesses of all sizes. Embracing the change now means organisations can deliver reliable, affordable and easy to use 10 Gigabit networking connectivity beyond the core of the network.

Read the July EURO 2016 issue of Business Review Europe magazine. 

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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