Samsung: Connecting the world
Technology giant and mobile device producer, Samsung, is one of the most recognised names in technology and produces a fifth of South Korea’s total exports.
Specialising in mobile technology but also producing world leading consumer, industry electronics, appliances, digital media devices, semiconductors, memory chips and integrated systems.
The technology giant is also a strategic partner of numerous telecommunications providers, including Telia Inmics-Nebula, a subsidiary of Telia - the Swedish multinational telecommunications company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia and Estonia.
Samsung currently provides technical support to Telia Inmics Nebula, which offers ICT services and tailors them according to company requirements. The telco has an exceptionally strong market reputation and uses cutting-edge cloud technology to facilitate their products and services.
Originally founded as a grocery trading store on March 1st, 1938, by Lee Byung-Chull, the original Samsung business was a far cry from its current, world leading format. Byung-Chull opened the business in Taegu, Korea and his primary trading products were noodles and other goods produced in and around the city. He began exporting them to China and its provinces, and after Korean War, Lee expanded his business into textiles and opened the largest woolen mill in Korea.
By the 1970’s, the company had diversified into heavy industries, ship building, petrochemicals and electronics.
Fifteen years later, in 1985, Samsung SDS was created It was this development that helped Samsung establish itself as a leader in IT services and led to the company’s expansion into the global electronics market.
In the 2000s, Samsung created its first smartphone and launched the Galaxy smartphone series. These were to become the technology giant’s best recognised and best selling products, and secured Samsung’s position as one of the leading mobile manufacturers globally.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”