Subzero Engineering: Sustainable solutions for data centres
Subzero Engineering recognises data centres are dynamic environments, so they have created customised containment solutions which make energy-efficient savings for their customers.
Subzero Engineering is the industry leader in bespoke containment solutions using computational fluid dynamics (CFD) to show measurable results for their customers which includes the following savings; $300 million in energy costs, 1.5 billion gallons of water, and three million tonnes in the reduction of carbon dioxide since 2015.
“We believe that a data-driven approach is essential to drive data centre performance and efficiency,” commented Andy Connor, Director EMEA Channel, who points out they offer CFD checks for free.
“We help our customers do this with our customised, streamline, and energy efficient containment solutions which result in a lower total cost of ownership and reduced carbon emissions.”
Subzero Engineering has manufacturing facilities in Salt Lake City, US, where they were founded in 2005 (starting out as a data centre airflow consulting company), and in Dublin, Ireland.
“We have a large team of leading industry experts that help us operate globally, and at speed, and we work with customers ranging from the hyperscalers and colocation communities through to well-known brands and sports, retail, HPC, and AI,” said Connor.
Partnership with atNorth
Subzero Engineering has been working with atNorth, a high performance sustainable data centre in Iceland, for the past three years.
“When atNorth began the process of building their data centre halls they got in touch with us to provide the hot and cold aisle containment systems. Their facility is unique in its structure, so we moved from simply providing containment solutions to working with them consultatively to create a standardised ultra-efficient and performance focused system and something that could be repeated across multiple sites as their business grew.”
Climate neutral data centre pact
One of the drivers which is currently influencing data centre design is the fact hyperscalers and members of the colocation community have signed up to the climate neutral data centre pact.
“New data centres are being designed for sustainable operations, but it needs to be more flexible to accommodate the needs of GPUs chip and processing power, so there's a real challenge to find that balance,” said Connor. “However, I think the real challenge in the market is the legacy facilities. These really need to be updated and modernised to become more efficient in order to reduce their OPEX, energy consumption, and CO2.”
Balance performance and efficiency
Connor says Subzero Engineering helps operators balance performance and efficiency. “We started life back in 2005 as a CFD consultancy when data centres were using raised floors and experiencing issues with leakages. Our software solution showed customers how they could analyse the infrastructure and improve efficiency.
“Fast forward 16 years and that approach has stayed with us. We're an engineering-led solutions provider who helps businesses reduce their carbon footprint and operating costs - but it all starts with the data we produce from our CFD reports,” he said.
Nybl: Saudi Startup to Expand AI Solutions
According to co-founder Nour Alnahhas, nybl was formed for the greater good. A visual data mining and machine learning platform, the platform will help organisations streamline their operations. ‘We wanted to centralise our vision around AI and machine learning’, said Alnahhas. ‘Something not just for profit, but added value. Conscious capitalism’.
Nybl aims to democratise artificial intelligence by making it possible for anyone to build an AI solution. What website builders like Wix and Squarespace did for site design, nybl will do for AI—allowing even non-coders to feel comfortable creating solutions. In fact, Alnahhas calls it a ‘Shopify of AI’, or a third-party platform that helps businesses deliver better service.
With hubs in Kuwait, the UAE, North America, and India, nybl is focused on launching operations in Saudi Arabia, Alnahhas’s home country. When the company first launched, it was difficult to convince Saudi Arabian businesses to work with a startup. Yet now, nybl has proven itself. ‘We had support in the UAE, so now we’re coming back’, said Alnahhas.
Alnahhas has launched a pilot with Saudi Aramco and has slowly built partnerships with paper, heating, HVAC air conditioning, and manufacturing companies. In addition, the Saudi government has started to invest in the Kingdom’s National Strategy for Data and AI, which means that nbyl, as a tech startup, has finally gained credibility.
No War for Talent
One of the most critical parts of nybl’s expansion will be hiring the right individuals. Thankfully, there’s a current surplus of talented researchers, developers, and data scientists within the Kingdom. Like nybl’s Alnahhas—educated at the University of Houston, the Wharton School of Business, and INSEAD— many Saudi Arabians have benefited from government-sponsored education abroad.
Last year, Saudi Arabia signed several partnerships with tech firms to advance the Kingdom’s skills in artificial intelligence. ‘It’s exciting to be in Saudi Arabia where there’s alignment and support’, Alnahhas concluded. ‘You’re getting an increasing talent pool. And even old and big family conglomerates are finally changing to use AI’.