May 19, 2020

Will a Brexit result in higher data roaming charges?

EU data roaming charges
EU refereundum
Business telecoms
3 min
Will a Brexit result in higher data roaming charges?

The EU referendum is rapidly approaching. So what happens to UK telecoms if its population votes to leave the European Union?

Dave Millett of independent telecoms brokerage Equinox has the following thoughts on the impact of a Brexit on telecoms for businesses and individuals.


On April 30 2016, the EU applies further charging caps on what the mobile operators can charge for roaming calls and data. If you are in Europe and either make mobile calls or use data on your smartphone, they will be much cheaper from that date. In 2017, they will be abolished altogether and you will simply use your contract bundle wherever you are in the EU. The most obvious change, if the UK left the EU, could be that this was no longer the case. A new agreement would be required. However, the precedent is there as other countries outside the EU, such have Norway, have signed up to the deal.

The impact may be longer term if the EU starts to promote common tariffs to people visiting from outside the EU. Again as with other trade elements does that mean the UK could set lower costs or be left out?


At the moment some of the biggest decisions affecting the UK market are taken by the EU.  For example, despite strong opposition from Ofcom and the Competition and Markets Authority (CMA) the final say on the merger between O2 and 3 falls to European competition commissioner Margrethe Vestager and must be made by May 19th - before the referendum.  

The CMA expressed "serious concerns" and has warned the merger could cause "long-term damage" for UK consumers as it would leave only three mobile networks.  Ofcom has long said that there needs to be four suppliers if both go through then there will only be three.   So if the merger was approved and the UK left could the CMA / Ofcom undo it.   Where consolidation of operators has happened elsewhere – prices have generally risen sometimes by up to 20 percent.

If we remain in the EU other similar decisions may be referred to them.


As a country we import far more telecoms equipment than we export.  Not many mobile phones or phone systems are made here – most of them are imported.  EU Trade agreements will stay in place for two years if we do vote to leave.  Brexit campaigners say that if we do leave we can negotiate our own deals with the countries that do manufacturer the equipment.  Would we get better deals – would the cost of devices go up or down?   Like much of the debate there is a lot of uncertainty.

Could calling Scotland become more expensive?

It is expected that Nicola Sturgeon may want to hold another Scottish Referendum if the UK were to leave the EU. If Scotland did and it voted to leave the UK that would impact businesses with operations or customers across the two countries.

Calls from London to Edinburgh would then be international calls. If you were in Scotland with an English SIM card, you would be making roaming calls. If you check your LinkedIn status, you would be using roaming data. Just how much would that cost you?  There would also need to be an Ofcom for each country and potentially different pricing for lines and internet which could be challenging for businesses with sites in both countries.  

However, to an extent all these points are conjecture as we cannot be 100 percent sure of the impact - so let’s see what we wake up to on the June 24 and go from there. 

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Read the May 2016 issue of Business Review Europe magazine.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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