Carrefour unveils 2022 vision in bold mission statement from new CEO Alexandre Bompard

By Johan De Mulder

Carrefour has revealed its much-anticipated transformation plan for the next four years, titled 'Carrefour 2022'.

The strategy - centred around a huge investment in its digital presence and the slashing of other costs - was announced by CEO Alexandre Bompard in his first major address since taking the job last July.

By 2022, the French retailer, the second-biggest of its kind in the world, will plough €2.8bn into digital, with a target of €5bn from food e-commerce in the same time period. Earlier this month, Carrefour took a 17% stake in private sales e-commerce business Showroomprivé.

See also:


Cost-savings will total €2bn by 2020 as 2,400 workers at its French head office look set to be offered voluntary redundancy. It also intends to reduce the number of ex-DIA stores by 273.

As a marker of its intent to be more open to commercial partnerships, deals have been agreed with Chinese internet giant Tencent and local retailer Yonghui to take stakes in Carrefour China.

"I have a great ambition for Carrefour: To become the leader of the food transition by offering our customers, every day and everywhere, quality and trustworthy food at a reasonable price," outlined Bompard.

"To do this and return to a conquering dynamic, we must revamp our model, by simplifying our organization, opening ourselves up to partnerships, improving our operational efficiency, investing in our growth formats, building an efficient omnichannel model and developing our fresh and organic products offer, notably under the Carrefour brand."

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy