Carrefour's digitisation continues with acquisition of majority stake in Quitoque

By Johan De Mulder

Carrefour has taken a majority stake in foodtech startup Quitoque as it further accelerates its digitisation.

Earlier this year, the French retail giant revealed its much-anticipated transformation plan for the next four years, titled 'Carrefour 2022' and centred around a sizeable investment in its digital presence.

Now it has taken the step of taking over Quitoque, one of France's most innovative food companies. Through a subscription system, Quitoque offers each week varied and healthy recipes to be prepared at home with local, organic and seasonal products.

See also:


E-commerce is a key target for growth for Carrefour and this investment establishes its position in the foodtech sector, though Quitoque's co-founders will continue to manage the running of the company.

"Carrefour constantly strives to be closer to its customers and to enrich the shopping experience by offering innovative services that simplify everyday shopping," said Marie Cheval, its Executive Director Customers, Services and Digital Transformation.

"At the crossroads of digital and food, Quitoque will enable us to strengthen our position in the foodtech industry in order to provide an omnichannel response to new consumer habits through the combination of proximity, convenience and quality."

Share

Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology