D4t4 Solutions and DNB: digital transformation through data

By William Smith
Bill Bruno of D4t4 Solutions on how the company’s Celebrus platform is helping companies like DNB maximise its data transformation goals...

D4t4 Solutions is dedicated to helping companies get the most out of their data assets, as Bill Bruno, Vice President, North America, explains. “We're all about the data. From our side, we’re really trying to help customers along the journey of digital transformation and there's two facets to our business that do that: our customer data platform, Celebrus, and our customer data management platforms.”

The latter side of the business involves ensuring customers are not overwhelmed by data. “As you look to build mature analytics programs, you need environments that are performant and scalable, and that can get the right data to the right place at the right time for people within the organisation to do something with,” says Bruno. “And that's where our customer data management side of the business comes into play - building environments that organisations can trust to scale and perform for various business analysis and customer experience initiatives.”

The company’s customer data platform is known as Celebrus, and is the trusted solution for numerous global banks and insurers who are on a data-driven transformation journey. Fundamentally Celebrus solves the inherent challenges brands have of capturing data at an individual level while remaining 100% compliant along the way. D4t4 helps brands build outstanding customer experiences that can be delivered at scale, in real time across all digital touchpoints and channels. ”If you're trying to activate digital transformation in the truest form, the most important and most personal channel for your customers is going to be digital, whether that's web, mobile or various other touch points that you build. Expanding your customer experience is a path you can’t go down without the most complete, contextualised data in the industry today. That’s where Celebrus comes in.”

Accordingly, Celebrus aims to get the most detailed data possible, further contextualised by AI and machine learning built into the platform, while remaining compliant with global frameworks such as GDPR and CCPA. “It really allows you to stitch the journey together across all devices and channels without the data management costs. The silos that generally happen in organisations are a key limiter to digital transformation, but Celebrus knocks those down. We capture everything, in an ethically compliant way, all the way down to individual key presses, mouse movements and mobile gestures, if you so choose. Then, we instantly stitch these behaviors together in milliseconds, across all channels and devices, to build the most complete and contextualised view of your customer. This ensures that you can use Celebrus data for marketing, customer experience, data science, risk, fraud, and other areas.”

Norway’s largest financial services group DNB and CDO Aidan Millar are users of D4t4’s technology, with the relationship taking the form of a true partnership. “We want to help clients to actively ‘listen’ to their customers, build hyper-personalised journeys for customers and go through transformations similar to the one that DNB has been on which, led by Aidan and his team, has been unbelievably impressive. Our goal is to provide leaders like Aidan the data that they need to realise their vision. Our role is to make sure that we're aligned to their purpose, constantly interfacing with them, understanding what roadblocks they might be running into as an organisation, and being ready to respond to any adjustment to that vision when unexpected events like a pandemic pop up. The data that Celebrus is capturing in real time is helping them activate everything that they have planned from a customer relationship perspective across the entire business.”

The partnership with DNB is a model of the relationships D4t4 creates with its clients, as Bruno explains: “We want to ensure that the capabilities of our platform are fundamentally aligned with the goals of our clients such that organisations like DNB can use Celebrus data to power use cases across the enterprise and can trust that the data is always available in the format required instantly.”

Bill Bruno @ D4T4 from BizClik Media on Vimeo.

Read more about D4t4's work with DNB, here


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