Eight tips to professionally manage Twitter

By mahlokoane percy ngwato

Digital skills have the potential to save time, money and effort, yet many African companies are yet to fully realise the power of a well-placed Tweet, so here are 8 straightforward tips for marketing professionals.

1. Agree your objectives

What do you want to get out of Twitter? Decide what you want to achieve and make sure your tone of voice is relevant (professional, funny or personal). The purpose of the company Twitter account could be anything from simply having an established digital presence, to engaging with customer queries and proactively promoting your brand. A great example of the latter is MTN South Africa

2. Claim your brand

Even if you are not going to be a regular user of some social media, it is worth claiming your brand or company name and posting/tweeting occasionally.

3. Decide which identity to use

Is it a personal identity? A corporate identity? Or both? Decide your ‘persona’ and stick with it – consistency is key. You may even want to have dedicated employee accounts.

4. Use one photo for all your profiles

If you are building a personal brand identity, use one photo across all your social media spaces. You would not change your company logo every five minutes, so do not change your photo.

5. When it’s in place, don’t change your Twitter name

When you have selected your Twitter name, don’t change it as it confuses your followers and dilutes your brand.

6. Repurpose your content

Whenever you create a press release, write an article, say something - make sure it is on Twitter.

7. Don’t use auto responders

People hate them and they are not that useful unless you are offering something of value, for free!

8. If you want to be re-tweeted…

Make sure your tweets are shorter than average – especially if you have a long Twitter name.

According to data collected by Portland Communications, cities in South Africa and Egypt had the highest volume of Twitter traffic in 2013, with Mondays and Fridays being the most popular day for activity, with traffic peaking at about 10pm.

Tips provided by: Annmarie Hanlon, Lecturer in Digital and Social Media Marketing at the University of Derby, United Kingdom. 

Image:dolphfyn / Shutterstock.com

Stay Connected! Follow @AfricaBizReview and @MrNLon on Twitter. Like our Facebook Page.

Read the December Issue of African Business Review. 


Featured Articles

Age of the CISO – a new chapter for cyber security

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Exclusive: Making the UAE a global force in cybersecurity

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on plans to build the world’s most secure digital society for a safer society

UAE cyber leaders – back to basics to prepare for the future

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the future of cybersecurity

Top 10: Procurement & Supply Chain LIVE speaker highlights

Leadership & Strategy

10 apps to improve wellbeing on World Mental Health Day

Leadership & Strategy

Meet the COO: Brook Sims of MAC Diversity Recruiters

Leadership & Strategy