Expedia Summit: make Africa your destination

By mahlokoane percy ngwato

Follow @AfricaBizReview on Twitter.

Expedia will be holding two summits where it will reveal important insights that will enable South African travel and hospitality companies to harness the internet to grow sales and develop an online presence.

The Expedia Supplier Summit (8th May) will cover data, market insights, recent events and how to utilise Expedia’s platforms to assist those looking to market their property. Other insights include social media and how clients can proactively use the internet to generate sales.

Tshidi Mkhosana, General Manager at the Federated Hospitality Association of Southern Africa (FedHASA) said “Before Expedia, the smaller FedHASA members, especially the B&Bs and guesthouses, were not really sure how to go about promoting themselves internationally. But Expedia came along and explained. Now, they are getting bookings from all around the world, no matter how small the establishment is.”

Expedia will also be exhibiting at Indaba on the 9th to the 11th of May, and will be focusing on how to attract more partners in Southern Africa in addition to assisting its partners with reaching international travellers through calculated marketing solutions.

As many sectors on the continent are starting to learn, utilising web data analytics can be a powerful tool for driving sales. Furthermore, the insights provided by Expedia can potentially facilitate more foreign interest in South Africa’s countless tourist destinations. 

Share

Featured Articles

DHL, AbbVie and Hilton among best places to work in Europe

The Best Workplaces in Europe are successfully navigating choppy economic waters, while also fighting hard to retain and invest in their people

Abu Dhabi Airports prepares for Terminal A opening

A decade in the making, Abu Dhabi International Airport welcomes 6,000 volunteers to test operational readiness of stunning new Terminal A building

Business Chief expands portfolio with new look and coverage

Business Chief Middle East & Africa launches with fresh new look and extended coverage of the region, with exclusive executive interviews and insights

How Octopus Energy grew to become an industry giant

Sustainability

Perkbox CEO: How to support employees through tough times

Human Capital

How Middle East is embracing the future of digital finance

Corporate Finance