May 19, 2020

How to successfully integrate social media & ecommerce

Social Media
Facebook
Twitter
Ecommerce
Bizclik Editor
3 min
How to successfully integrate social media & ecommerce

 

Most businesses are now looking for newer ways to promote their social media campaigns along with their ecommerce activities. The coming years are surely going to be very promising for such businesses.

As more potential and interested clients follow businesses on social media sites, the possibilities keep improving for businesses in terms of ecommerce. In fact, social media sites have now become the perfect platform for businesses to promote their products and services.

Here’s how you can integrate social media with your day to day ecommerce activities:

Create a unique and innovative store on social media sites like Facebook

Regardless of what your niche is, make sure you create an interactive, unique and innovative store on Facebook. This will serve as another outlet of your business. There is just one thing you’ll need to make sure of - keep it as simple and easy to understand as possible. Your business will continue to be advertised and marketed as more people ‘like’ and ‘share’ your products and services. As the business owner, make sure that you go through the comments of your customers or audiences regularly. This will help you improve your services. 

Make the wall posts interactive

Wall posts don’t just serve as a promotional opportunity; they can also be used as interactive ecommerce features. You can reveal your new products on a day to day basis by posting interactive mini-apps on your wall. This will allow visitors to browse through your different product pages, without having to leave your official Facebook wall. Other than brining your business under the spotlights, this strategy will also prove to be highly successful.

Put up hashtag reviews on Twitter

You will be adding more value to your business by ‘hashtagging’ your reviews on Twitter. This way, you can also encourage your customers and fans to talk about your products and services on Twitter. This will allow you to successfully integrate it with your day to day ecommerce activities, thereby promoting your business on a larger scale.

Make use of YouTube and video marketing strategies

YouTube is known as the world of videos, but what many of us don’t realise is that it can also be used as an excellent means to promote our ecommerce and social media campaigns. In fact, most businesses are turning to this strategy these days. YouTube and interactive videos will give you the chance to create a more personalised visual representation of your products and services. Putting these up on your social media accounts will surely give your business the much needed jumpstart, in terms of your product sales, social media presence and ecommerce engagement.

Companies that manage to integrate a successful social media campaign are able to attract more customers, fans and followers. This in turn means much more business. 

 

 

Richard has been working as an online business consultant for over three years, specialising in ecommerce solutions using Magento. In the last couple of years, Richard has noticed a strong interest in social media from ecommerce businesses.

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Jun 16, 2021

SAS: Improving the British Army’s decision making with data

SAS
British Army
3 min
Roderick Crawford, VP and Country GM, explains the important role that SAS is playing in the British Army’s digital transformation

SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation. 

“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.

In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”

Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.

Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”

SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”

With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.

“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”

Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.

“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”

 

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