P&G teams with Prince Harry & Meghan’s Archewell Foundation
Consumer goods giant and leader in corporate citizenship Procter & Gamble (P&G) has teamed up with Prince Harry and Meghan’s impact-driven non-profit initiative, Archewell Foundation, with the aim of unleashing “systemic cultural change” and subsequently “building more compassionate communities”.
Shared values, similar outlook
Launched in April last year following the departure of the Duke and Duchess of Sussex from their senior working royal roles, the Archewell Foundation was created to put “compassion into action” and already has number of partnerships under its non-profit belt including with the World Central Kitchen to feed the hungry in disaster-stricken areas globally and the with equitable institutions including Girls Inc. and the National Women’s Law Centre.
Renowned for its long-held commitment to corporate citizenship, with a particular focus on equality, inclusion, community and sustainability, P&G has recently committed to 2,021 acts of good this year as part of its Lead with Love campaign.
Connected through shared values, including Para sport, with P&G a worldwide Paralympic partner and Prince Harry the founder of veteran paralympics Invictus Games, the partnership will focus on three key areas:
- Gender equality
- Creating inclusive online spaces
- Resilience and impact through sport
Resilience and impact through sport
The partnership will leverage the platform of Para sport to increase visibility and inclusivity and will build on P&G’s sponsorship of Paralympic athletes and The Duke of Sussex’s long-standing work as founder of the Invictus Games. Both believe in the transformative power of sport and in the athletes who exemplify the resilience and courage it takes to achieve a dream.
To build gender equity, the partnership will elevate the voices of adolescent girls to ensure they are heard building on the work that the Archewell Foundation already does with organisations, such as Girls Inc. and the National Women’s Law Centre; and will further build on P&G’s partnership with non-profit Promundo, an organisation that engages men and boys in promoting gender equality.
Creating compassionate and inclusive online spaces
With both parties advocating for greater civility, transparency and accountability of shared online space, the partnership is focused on building a better online environment that unlocks positive, compassionate and creative spaces.
Four CPG giants to fund sustainable accelerator programme
Breakthrough ideas can come from anywhere and anyone. That’s the premise behind the coming together of The Coca-Cola Company, Unilever and Colgate-Palmolive in the funding and support of world-leading brewer AB InBev’s 100+ Accelerator program.
These four consumer packaged goods multinationals will leverage both their size and resources to fast-track a shift toward sustainable solutions by mobilising some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.
The aim of this collaboration is to “supercharge adoption of sustainable solutions by funding the accelerating fantastic innovations that will change the world by making all of our businesses more sustainable”, says Tony Milkin, chief procurement, sustainability and circular ventures officer at AB InBev.
“Sustainable business is smart business, and we are working to solve huge problems that no one company can handle alone. With our combined global reach, we can accelerate progress towards a more sustainable future.”
What is the 100+ Accelerator program?
Originally launched in 2018, 100+ Accelerator is a global incubator program that aims to solve key supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action.
It offers size and scale to passionate entrepreneurs to help bring their solutions to market faster, and the program’s first two cohorts have already piloted 36 innovations in 16 countries, with participating startups raising more than US$200m to help them scale globally.
Among the established innovators are those already creating huge impact on sustainability, with projects including the first solar thermal plant in Africa, recycled electric vehicle batteries that store renewable electricity in China, and upcycling saved grains from the brewing process to produce nutritious foods in the US.
- The implementation of green cleaning solutions to reduce water and energy use in brewing operations in Colombia
- Solutions delivering traceability and insurance for smallholder farmers in Africa and South America
- The collection of more than 1,000 tons of glass waste in Brazil
- Piloting returnable packaging in the United States
- Recycled electric vehicle batteries that store renewable electricity in China
- The ability to upcycle saved grains from the brewing process to produce nutritious foods in the United States
- The first solar thermal system to be installed at an AB InBev plant
How will the new program work?
So, how does it work? Applications are invited from entrepreneurs or small businesses (deadline for cohort 3 is May 31 2021) and the partners will choose 20-25 ideas which are then provided with funding.
Project aligned with goals of the CPG multinationals
The participation by all three consumer packaged goods giants is in line with each of their own sustainability goals, with each passionate about transforming global supply chains towards a greener future, and knowledgeable that “we can achieve our purpose faster and more effectively with equally committed partners”, says Patricia Verduin, CTO of Colgate.
Since launching its World Without Waste sustainable packaging platform, Coca-Cola has actively engaged the startup community for inspiration and innovation and is an inaugural investor in Circulate Capital, a fund launched in 2019 focused on ventures, infrastructure and innovations preventing the flow of plastic into oceans.
The program’s social inequality component is also aligned with Unilever’s values. “This year, we made commitments to ensure that everyone who directly provides us with goods and services receives a living wage by 2030,” says Marc Engel, chief supply chain officer of Unilever. But that’s not all. “We’re increasing our spend with suppliers from underrepresented groups and committed to train 10 million young people.”