Amazon Prime may launch in Canada on Thursday

By Polycarp Kazaresam

In Canada, CraveTV could face competition from Amazon. As soon as Thursday, Amazon launches its Prime video streaming service in Canada. CraveTV is owned by Netflix and Bell.

The latter firm’s president Mary Ann Turcke commented, “a new global OTT competitor — Amazon Prime — is entering the Canadian market in two days."

Previously, former Top Gear host Jeremy Clarkson has suggested that Amazon’s arrival in Canada was imminent.

“So. People of Ireland, Canada, Australia and pretty well everywhere else. You WILL be able to watch the Grand Tour. Amazon has gone global,” he tweeted.

Amazon Prime is essentially like Netflix – it offers an extensive library of TV shows and films for online streaming. Also like Netflix, Amazon produces is own content, e.g. Emmy- and Golden Globe winning show Transparent. Amazon also offers free expedited shipping on particular items.

Amazon is an over the top (OTT) player - something that Bell Media are wary of. Turcke described Amazon and Netflix as phenomenal competition.

"So it's not just our fellow Canadian broadcasters who will try to outbid us for first-run, original programming, but it's Netflix and now Amazon, two entities that are not subject to the same regulatory requirements as us and that have astronomically more buying power than we do," said Turcke, according to a copy of her presentation posted on the CRTC website.

Turcke also described "a world where Netflix (or another global OTT player) acquires the majority of the top prime time network television shows."

 

Follow @BizReviewCANADA

Read the November 2016 issue of Business Review USA & Canada magazine

Share

Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology