May 19, 2020

Amazon video-on-demand services enters Kenya market

kenya
Media
TV
Amazon
Polycarp Kazaresam
1 min
Amazon video-on-demand services enters Kenya market

Competition for Kenya’s pay-TV viewers will increase following Amazon’s entry to the market. Amazon is the third video-on-demand (VoD) service provider in the market.

US online retail company Amazon announced Prime Video’s launched in various countries globally, including Kenya. Amazon’s UK presence will rival internet TV giant Netflix and South African Internet video streaming service ShowMax.

“We are excited to announce that starting today, fans around the world have access to Prime Video,” said Tim Leslie, Vice President international of Prime Video.

The introductory price of Amazon Prime Video is $2.99 (Sh305.46) per month. After six months, the service will cost $5.99 (Sh611.94) per month. This is still less than a Netflix subscription, which starts from $7.99 (816.25) per month.

Competitors ShowMax Premium costs $8.80 (Sh899.00) a month and provides a full range of international and local content. ShowMax Select at $3.30 (Sh337.13) offers reduced data consumption with a specific focus on local content.

The launch of Amazon Prime Video in Kenya comes after Netflix entered the market earlier this year.  Amazon’s streaming service is available in more countries than Netflix, which launched in 130 markets including Kenya earlier this year.
 

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SOURCE: [Business Daily]

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May 12, 2021

Microsoft: Inspiring women in tech

Microsoft
Tella
3 min
Microsoft in Finland’s CMO Janina Backlund understands the value of diverse teams that represent the customers served and reflect audience needs

Microsoft is partnering with Telia in Finland to deliver an evolving customer experience; one made up of rich H2H (human-to-human) interactions. “We need to stay relevant with our customers with the right message on the right channel and at the right moment,” says Microsoft Finland’s CMO Janina Backlund. “The values a company represents are having a growing impact on this scenario.”

Value-Based Marketing

How those values are communicated is very important, believes Backlund. “You can't simply copy/paste value messages on top of something. They need to be authentic so you go to market in a way that matters to the audience you want to engage with. And those values need to be lived upon in the company’s everyday life; we really need to walk the walk, not just talk the talk.”

Surface the Women

Microsoft has been running its #SurfaceTheWomen campaign for three years now; in tune with Telia’s aim to have 40% of its leadership roles allocated to women by 2023. “Gender equality is a conversation that needs to progress. Diversity and inclusion are written into our DNA at Microsoft,” explains Backlund. “These are core values grounding the way we develop our technology which needs to be accessible for everybody. Microsoft’s offering needs to represent the diverse audiences we aim to serve. This extends all the way to the teams we recruit; which must represent those same customers. It's difficult to create innovations that are actually meaningful for our end users if we don't make sure the teams developing them are diverse and value inclusion.”

Women in Tech

“#SurfaceTheWomen has given women in tech a platform and a voice to tell their stories,” adds Backlund. “It can open the industry for other women. For example, this year, we were very much focusing on the different myths that are related to the industry from a female perspective. We’re tackling the misconception that you need to have a certain kind of background to be able to build a career in tech. Women can come from all walks of life and #SurfaceTheWomen provides the opportunity to tell that story, share the backgrounds they have and talk about their career in technology. Ultimately, we aim to inspire other women to make that leap forward with their careers in tech.”

Testimonial

“Our partnership with Microsoft is very important to us. They offer us a strong foundation for digital services and modern, digital workplace solutions and to our customers. Customer expectations in this kind of environment (the global pandemic) are all about employee productivity and satisfaction. We are also very focused on data security and our IT assets. Microsoft workplace solutions combined with our offering enables us to offer customers services that help them improve employee productivity and customer satisfaction.”

Kirsi Kantele, HR Director, Telia

 

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