Facebook CPO takes West African inspiration back to California
The Chief Product Officer at Facebook will be taking inspiration from West African developers and content creators back to California, following visits to the region this week.
Chris Cox visited Nigeria, Senegal and Ghana to find out how the region’s creatives, developers and entrepreneurs are using Facebook and Instagram to bring their passions to life.
Cox said: “It’s been an inspiring week meeting with some of the top artists, publishers, entrepreneurs, developers, and social media stars across the region. This is a region that creates some of the most interesting cultures in the world – from food, to fashion, to music, to art. They are at the leading edge of using mobile technology to build communities in their cities, countries, and around the region, and in solving local problems with local solutions. We left inspired, and with insights on the real challenges we have to improve our services -- from internet connectivity to more regional support and tools.”
Cox started his trip by seeing musician Femi Kuti perform at the New Afrika Shrine, Lagos. An accomplished pianist, Cox was invited to play live on stage with Femi.
Cox said: “It was an honor to play live with one of my musical heroes. The Shrine is one of the great institutions in music history and in the political history of the region. It was also the first time a concert has been live broadcast on Facebook from The Shrine. Femi’s team was inspired by how many folks around the city, the region, and the world wanted to tune in, and we were too. We were surprised by how many Nigerians told us how exciting it was to see a concert from there. We think there’s a great opportunity for Live to give the whole world a window into some of these gems of local culture.”
While was in Nigeria, Cox spoke at Social Media Week Lagos (the region’s premier new media and social media conference). Cox highlighted Nigeria’s status as a hub for innovation and creativity, because of its fast-growing mobile technology sector and its vibrant film and music industries. He focused on how the world is moving to digital video, with formats such as virtual reality, live video broadcast and 360 video giving people new ways to tell stories.
Chris then moved to Ghana where he visited the Meltwater Entrepreneurial School of Technology (MEST) in Accra, Ghana. Meltwater is the premiere start-up-school and incubator in Ghana, bringing in some of the top aspiring tech entrepreneurs and engineers from around the continent to develop their businesses. During his visit Chris met the team from Asoriba, an already hugely successful software for church communities. He talked with the founders of Asorbia about how technology can be used to strengthen communities.
Later in Ghana he conversed with Ghana’s creative talent in an event at ANO Gallery, co-hosted by and ANO Gallery and Bless The Mic. During the event, some of Ghana's top talent spoke about how they use technology to tell their stories and grow their audiences.
Top Ghanaian musician M.anifest said: “We have some really compelling stories to share in Ghana, not just with other Ghanaians but with audiences around the world. The remarkable thing about Facebook is that it gives us cutting-edge and exciting new ways to connect with people and to tell our stories ourselves and in our own way.”
Cox's last stop of the trip was Senegal. He attended a 'Stories of Senegal' event, designed to lift the lid on the stories, cultures and talent in Senegal. During the event, top Dakar chef Corinne Erambert of Les Atelier De Corrine gave Chris Cox a crash course in local Senegalese cooking, teaching him how to make local dish 'couscous rice'. The event was live streamed on Facebook.
Corinne Erambert of Les Atelier De Corrine said: “I founded my business 'Les Atelier De Corrine' three years ago. Since then I have used my blog, Facebook and Instagram to build a community of food lovers who come to my pages to see videos and photos of the new dishes I am trying out. I often give people recipes within my posts so that if people like the look of the food I make, they can try it out at home.”
For the final stop of his visit to West Africa, Chris attended an event with local tech entrepreneurs where he took part in a discussion about building tech products in Francophone Africa. Panelists included some of the region’s most promising developers:
- Omar Cissé, CEO at In Touch - a Senegalese mobile payments and digital services aggregator
- Jimmy Kumako from Coin Afrique - an online marketplace designed to simplify the exchange of goods and services in French-speaking Africa
- Malick Ndiyae, Cabinet Minister, Post and Telecommunications, Senegal
- Seynabou Thiam, from Neylam Services - a creative digital agency based in Dakar, Senegal.
Cox concluded: “It was exciting and inspiring to see how technology is giving entrepreneurs and content creators across West Africa new opportunities to reach their audiences. I felt privileged to see how developers, content creators and entrepreneurs are using Facebook and Instagram to help solve local problems or tell local stories.”
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”