GSMA appoints Mats Granryd as Director General
The GSMA (Groupe Spéciale Mobile Association), which represents the interests of mobile operators worldwide, today announced the appointment of Mats Granryd as Director General and Member of the GSMA Board. Granryd, who served most recently as President and CEO of Tele2 Group, will assume leadership of the GSMA on 1 January 2016.
“I am very pleased to welcome Mats Granryd as the GSMA’s new Director General,” said Jon Fredrik Baksaas, Chairman of the GSMA. “Serving more than 3.7 billion unique subscribers globally, the mobile industry has fundamentally changed how individuals, businesses and governments alike communicate, interact and conduct their everyday lives. However, there is still so much more to be done in extending the transformative effects of mobile and Mats is ideally positioned to lead the GSMA as we move forward in connecting the world.”
Granryd joined Tele2 as President and CEO in 2010. Previously, he spent 15 years in a variety of roles at Ericsson, most recently as Head of Northern Europe and Central Asia. Prior to joining Ericsson, he was a management consultant in telecom strategies at ARRIGO and Andersen Consulting. Granryd holds a M.Sc. from the Royal Institute of Technology in Stockholm.
“I’m proud and honoured to be joining the GSMA at such an exciting time in the industry’s development,” said Mats Granryd. “As Jon Fredrik noted, we have made tremendous progress in our industry’s relatively short lifetime, but we have significant opportunities ahead of us as we look to not only connect the unconnected, but also deliver a vast range of new technologies, products and services that will improve our lives and allow us to engage more effectively with our environments. I look forward to working with Jon Fredrik, the GSMA Board and our members in extending the positive impact of our industry for our customers worldwide.”
The GSMA unites nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”