May 19, 2020

How to embrace the rise of IoT

Internet of Things
Justin Anderson
Justin Anderson
4 min
How to embrace the rise of IoT

Things are changing, or to use the more popular term, they are ‘transforming’. From the way we live our lives to the way we work, never before has technology played such a critical role.

Just recently Google, Facebook, Amazon, IBM and Microsoft announced the 'Partnership on Artificial Intelligence', dedicated to advancing public understanding of the AI sector, as well as establishing standards for future researchers to abide by. AI and other such technologies will be a major component of the overall Internet of Things (IoT) ecosystem and its 30 billion wirelessly connected devices by 2020. Seeing this type of collaboration is extremely exciting.

As the IoT becomes more visible, traditional service-provider and carrier businesses will need to reinvent their strategies and business models to avoid declining revenue and spending. They’ll need to unlock new markets, including some of the most talked about opportunities such as package delivery and smart connected cars.

However, to get to this stage companies will need to demonstrate truly dynamic digital first mindsets in order to capitalise on the incredible opportunities that are poised to arise. The speed at which companies adapt to the opportunities will determine how successful their transition is, and how smooth the impact is on their customers. There will be threats and opportunities to identify, as well as a multitude of regulatory challenges, so businesses need readiness.

Once IoT is part of the fabric of a business however, transformation will become inherent. In the workplace some human functions will become obsolete thanks to machine learning and automation, while new ones will be created. The IoT enabled office of the future will collect and analyse data on working habits to boost every possible area of performance, from suggesting efficiency savings, to real-time room occupancy updates and alerts when toilets are vacant.

This real-time element will also help businesses deliver the worker experience that best suits each individual need. Trends such as flexible working or reduced office hours will no longer be approached with a one size fits all view, rather IoT will help to make each employee happier, more relaxed and ultimately more productive. For instance a HR department will crunch data to see at which point in the day employees are most productive and use this to learn how to improve productivity at other times of the working day. In another example, IoT will impact office design based on insight collected from multiple devices around an office, creating the ultimate workspace.

By offering this level of autonomy, businesses will be empowering employees and improving the worker experience, which in turn will improve the customer experience.

Outside of the office in an industrial environment the role of IoT is even more welcome and critical. With hazardous and dangerous work carried out daily by factory and plant workers, IoT technology that helps monitor highly stressed machines could quite literally save lives. In fact, the potential benefits to people across the professional spectrum, is so vast that the transformation scenario becomes increasingly vivid – it really is a case of how far the imagination can stretch.  

The bottom line is simple, IoT will change everything, and the question that businesses around the world must ask themselves is - “are we ready”? Here are some steps to ensure that they are:

Take a long-term outlook

Choose flexible and scalable technology for a seamless integration and expansion that is cost-effective.

Look to the cloud

The cloud is a great fit for IoT enabled businesses, delivering the benefits of speed, efficiency and global access as well as lowering the cost of entry and supporting business scalability and agility.

Automation equals optimisation

IoT is essentially the interconnectivity of lots of different devices and machines talking to one another and carrying out functions without human involvement. The more automation there is, the more opportunity for users to concentrate on operations that drive value.

Learn from best practices

Look for examples of companies in your industry and across industries to see how they are harnessing the power of IoT to improve their operations and deliver a greater service experience to their end customers.

By Justin Anderson, GM EMEA, Appirio

Read the October 2016 issue of Business Review Europe magazine. 

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.


NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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