May 19, 2020

How the IoT enables frictionless, automatic services

Automatic services
Reinhardt van Rooyen
4 min
How the IoT enables frictionless, automatic services

For the past couple of years, we’ve been hearing about the wondrous possibilities of the Internet of Things (IoT): vast networks of sensors and connected devices that stream information to us and help us to better control the world around us.

As we read about billions of connected devices, the raw volume of sensory data created by these devices, and endless new services, it can sometimes feel like the IoT will make everything more complex. At times, it seems like ‘information overload’.

But the real promise of IoT is that it should make things simpler.

Think of everyday consumer IoT devices such as  a connected, smart thermostat that starts to ‘learn’ the temperature that a household prefers – depending on the time of the day, the season in the year, and perhaps the individuals who happen to be at home. Ultimately, the thermostat would hardly need a manual control at all. However tiny this task may be, the need to control the temperature could soon be entirely removed from our daily lives.

Another household example could be smart metering systems with connected appliances: washing machines and dishwashers which switch on automatically during the night-time to take advantage of lower energy tariffs; or geysers which go on and off at the appropriate points in the day, all without any interaction on our part.

Imagine these scenarios played out thousands of times over.

In business, IoT has transformative potential: from soil sensors that detect the exact moisture, ambient temperature, light and soil nutrition; to industrial applications that analyse the wear and tear on machinery, and automatically request a service and order the exact replacement parts just before they are required.

As businesses and as individuals, IoT promises to take away many of the mundane tasks that can consume so much of our time.

Security and privacy concerns

As with any new technology frontier, however, the advantages and opportunities come at some cost. Perhaps the most obvious concern is that billions of new threat surfaces are potentially exposed – as every device on the network represents another potential vulnerability point. Bearing in mind that every IoT device is essentially a mini-computer!

In this new realm of cyber-threats, criminals can weaponise millions of IoT devices, and create zombie armies that haul servers down with sustained Distributed Denial of Service attacks. We’ve seen cases like the infamous Mirai attack, which planted malware onto connected surveillance cameras, routers and digital video recorders – and used them to launch well-orchestrated attacks. A compromised device on a network can also serve as a beachhead – a location from which an adversary can quietly gather intelligence and initiate attacks on the local network.

To mitigate these risks, IoT manufacturers should specify what security measures they enforce, have strong passwords, and have been through thorough security audits. They should be able to receive automated over-the-air updates to address any security vulnerability discovered. They should be treated as a separate class of device, situated on isolated network segments within the business or the home. Most IoT devices have no need to connect to other computers on the network. So, by restricting access, we can avoid exposing other computing assets unnecessarily.

Another risk is that IoT devices may able to capture information that infringe privacy rights if the data is used in a certain way. One example in the US saw the police use data from an IoT water meter to contradict the testimony of a homeowner.

Various laws are being established to address some of these challenges but suffice to say that those operating or using IoT networks should be clear on who owns the data that’s gathered, and what the various parties may do with that data.

Fractured ecosystem

Besides the security concerns, perhaps the biggest challenge with the emerging IoT landscape is the fracturing of applications and systems – creating data silos that run contrary to the principle of simplifying our lives and our businesses.

If a consumer has 10 IoT devices controlling and monitoring their house, it’s likely that they will have to interact with up to 10 apps on their smart phone. Until this landscape matures, and the various IoT devices start to integrate with each other, the user experience could be clumsy.

For this reason, it’s essential for industry participants to think about how their devices, applications, analytic services and notification systems will integrate with products from other companies, allowing the user the full benefit of his or her devices using the interface that best suits the user. It is even more important that businesses that rely on information from IoT devices can integrate the various devices seamlessly

Despite these growing pains however, IoT seems to have a very positive outlook. The big opportunity is for traditional product-based companies is to move away from simply selling products in a once-off fashion and evolve towards a service-based company by providing users with smart devices that make their lives simpler, more ‘frictionless’. This can vastly increase the value and insights that a company can deliver to its users – stimulating greater levels of loyalty and stronger relationships.

Reinhardt van Rooyen is the Innovation Strategist at Jasco.

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.


NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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