Netflix's entry into the Middle East is good news for the industry
Because it will raise awareness for video-on-demand and streaming services in the region, Netflix’s entry into the market is good news for the industry as a whole.
The site expanded into the Middle East and North Africa in January as part of its global expansion.
David Irvine, Chief Technology Officer for Dubai-based streaming and video on demand platform icflix said that Netflix’s arrival is “good for the industry as a whole".
Netflix said it was committed to increasing content for Middle East-based subscribers, according to Ashi Seth, the company’s manager of enterprise platforms.
“Right now we’re going through a learning stage, rolling out a set of our originals with a different catalogue to what we have in different regions," said Mr Seth.
“However the longer-term goal is to consolidate the catalogues … and also try to find that content that particular regions and particular niches within those regions are asking for."
Follow @BusinessRevME on Twitter.
Featured Articles
SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology
Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software
To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI