May 18, 2020

Panasonic Eyes Expansion into the Middle East MICE Industry

Technology
Marketing
events
Panasonic
Bizclik Editor
2 min
Panasonic Eyes Expansion into the Middle East MICE Industry

As the Middle East hospitality industry experiences a boom with a pipeline of projects under contract, technology giant Panasonic is looking to increase its presence in the region.

The company is aiming for a greater market share in the MICE and hospitality sector with its line-up of security, communication and professional display products.

READ MORE: dmg Events on the Rising MICE Industry in the GCC

Participating in the capacity of a Silver Sponsor for the 16th global edition of Hospitality Expansion Middle East, to be held from November 25th to 26th at Park Hyatt in Dubai, Panasonic aims to introduce more than 100+ pre-screened buyers including owners, operators, IT heads, technology heads and consultants from across the Middle East to the best technology providers in a focused 5-star business-to-business environment.

Yasuo Yamasaki, Director, System Solutions and Communications Division, Panasonic Marketing Middle East & Africa, said: "Reports indicate that the Middle East hospitality and tourism industry is the fastest growing in the world. With mega projects, events and luxury properties, the region is seeing a strong influx of tourists.

“Due to this forecasted increase in demand, the sector is going through capacity expansion as well as increasing investment into infrastructure. We would like to capitalize this opportunity towards understanding and contributing to this exciting development phase by offering products that will best suit the growing requirements of the region."

"To survive in a growing and increasingly competitive Middle East hospitality market, new innovations and facilities are the need of the hour to attract more guests and maximize the revenues. We look forward to establishing strategic and long-term tie-ups with hospitality project clients, consultants and facility operators."

Since its founding in 1918, Panasonic has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. 

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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