The £10700 question: 20 iPhone 6s or 1 Vertu for Bentley?
Luxury carmaker Bentley has stepped into the smartphone arena with British technology company Vertu by releasing a new phone costing an enormous £10,700 (€13,660).
While Apple continues to dominate the higher end smartphone market, the new ‘Vertu for Bentley’ redefines the boundary of luxury – by a factor of 20.
One looking to spend nearly £11,000 on top-end mobile can ask themselves whether they would rather buy 20 iPhone 6s or one Bentley smartphone, which is handmade by one employee in Vertu’s headquarters in Hampshire, southern England.
"Contemporary embodiment of English craftsmanship"
According to Vertu boss Massimiliano Pogliani, the new phone is the "contemporary embodiment of English craftsmanship”, with the two companies signing a five-year deal to produce the phone.
Luxurious elements include a diamond pattern and user signature etched into the back cover, made of quilted calf leather. The case is made out of lightweight titanium with diamond knurling like that found on the dashboards in some Bentley models, and the car manufacturer’s emblem is also sewn on.
Perhaps the biggest statement of luxury associated with the Vertu for Bentley is the in-built 24-hour concierge service, ran by Vertu staff on the phone and by text, who the company claim will be able help with tickets to sell out shows and popular restaurants.
Moving onto the phone itself, and the £10,700 price tag starts to unravel. It runs on an Android operating systems with a 2.3GHz processor and 64GB memory, something which you can find in a Samsung Galaxy S5.
The 4.7 inch screen is also unremarkable while the 13 mega-pixel rear and 2.1 mega-pixel front cameras are nothing which cannot be found in mainstream smartphones.
Full specifications include:
- Size: 145mm, 69mm, 10.65mm
- Weight: 192g
- Operating system: AndroidTM 4.4 (KitKat)
- Processor: Qualcomm SnapdragonTM 801 2.3GHz quad-core
- Screen: 4.7in, 1080p, 473dpi, protected by sapphire crystal
- Cameras: 13 mega-pixel (rear), 2.1 mega-pixel (front)
- Memory: 64GB internal
- Battery: 2,275mAh Li-ion (up to 15hrs 30mins talk time)
- Accessories: leather case, headphones, polishing cloth
While a neat accompaniment for those owning a Bentley car and in need of a concierge service, the Vertu for Bentley clearly is not worth 20 iPhone 6s when looking inside at what it actually is. It certainly has novelty factor, but how many will be willing to stretch to the newly-defined bounds of luxury smartphone?
NetNumber: Time for a cloud-native transformation
NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.
NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks.
“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.
The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.
“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.
“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.
Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.
Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.
“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.
Five reasons why customers choose NetNumber:
- Expertise - NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
- Integration - An industry-first platform brings together domain services, applications, security, and global data services.
- Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
- Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
- Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.
NetNumber and Virgin Mobile MEA
“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region.
“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services.
“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings.
“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture. We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”
Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.