May 19, 2020

Seven driverless vehicle trials changing mobility in Europe

Driverless Vehicles
Jess Shanahan
4 min
Seven driverless vehicle trials changing mobility in Europe

Driverless vehicle trials are happening all across Europe with buses, cars and lorries being tested on public roads and in controlled environments. Despite interest from cities across the world in autonomous vehicles, the UK still leads the way for real-world trials with these futuristic cars.

Those who embrace driverless technology now, be it in a small-scale public transport sense or a wider logistics sense, are going to be the innovators and market leaders in the years to come as this technology takes off.

Here are seven trials happening around Europe that will shape the way we move.

Venturer Trials, UK

These trials taking place in Bristol and South Gloucestershire in the UK are focusing on the end game when it comes to an autonomous city. The trials not only look at the practicalities of autonomous vehicles but also insurance implications and safety.

One focus is how these autonomous vehicles will hand driver control back from autonomous mode and vice versa. Another is how pedestrians will interact with these vehicles and also how willing people will be to car share when no one person is responsible for driving.

The purpose of these trials is look at the human and social implications of this new technology as it could have a profound effect on how we move about our cities in the future.

EU Truck Platooning Challenge

Logistics firms are also getting involved in driverless trials. A group of manufacturers have joined forces to create driverless platoons of trucks to show off the latest technology and bring it one step closer to reality.

Six brands of automated trucks - DAF Trucks, Daimler Trucks, Iveco, MAN Truck & Bus, Scania and Volvo Group - have been driving in columns on public roads. These trucks can follow very close to one another with no delay in braking when the truck ahead slows down or stops. Eliminating the reaction time of a human makes these trucks safer, means they can travel more quickly and save space by travelling smaller distances apart.

Those involved hope that by showcasing the technology and safety of these platoons, EU member states will consider granting permission for these trucks to be common place on roads across Europe.


The Greenwich Automated Transport Environment is a living laboratory for autonomous technologies. Its purpose is to determine how autonomous public transport can fit into our urban environment and uncover any barriers that need to be overcome before it can be a reality.

The project will also trial and validate a series of different use cases for automated vehicles, including driverless shuttles and automated urban deliveries.

UK Autodrive

Another UK trial, this time taking place in the cities of Coventry and Milton Keynes. The three-year project aims to integrate autonomous vehicles into the real-world environment and show how they can tackle everyday challenges such as congestion. The trial will also demonstrate the power of electric self-driving pods. All this information will go on to inform stakeholders such as legislators, insurers and investors.

Drive Me London

This test from Swedish car maker Volvo differs from other trials by using real families in autonomous cars on public roads. The focus of the trial is not only the feasibility of semi-autonomous and fully-autonomous cars but also their safety and ability to reduce congestion.

By 2018 the trial aims to have at least 100 of these cars on the road, making it one of the largest autonomous vehicle trials in the world.

City Bus, Sion

Two driverless buses are being trailed in the Swiss city of Sion. They reach speeds of up to 20 km per hour and are shuttling passengers around in these public trials. The buses use a number of sensors and cameras to safely navigate the city on set routes but, at this stage, there is still a safety driver on board to assist passengers and stop the vehicle if needed.

Swisscom Driverless Car, Switzerland

Swisscom, Switzerland’s leading telecoms company, is testing a driverless car on city roads, it’s equipped with cameras, sensors, radar and an on-board computer to help it manoeuvre safely. The driverless car enables Swisscom to gather empirical data for the mobility of the future, including what this means for communication. It’ll also look at how vehicles, objects and people can be optimally networked. Efficient traffic control systems result in less congestion, which in turn helps the environment and reduces economic costs, which are all good reasons for Swisscom to get involved in the issue of future mobility.

It’s these trials happening across Europe and others across the world that will help to shape the future of mobility and how we move around our cities. It’s likely that transport is going to get safer and more efficient, we’ll also be seeing the rise in mobility-as-a-service, with fewer people owning cars and more people simply calling for a car or bus as we currently do with services such as Uber.

That’s not to say people won’t still own cars but commuting will be fundamentally different and there’s the chance we’ll be able to free up our travel time to get work done, catch up with friends or learn a new skill, rather than sitting behind the wheel in traffic.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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