May 19, 2020

How driverless vehicles are set to revolutionise the road

Driverless Vehicles
autonomous vehicles
Real GDPR
3 min
How driverless vehicles are set to revolutionise the road

Car accidents are expensive events not only financially, but in terms of lives. Globally, there are one million deaths and 15 million injuries caused by auto accidents annual. All but 10 percent are caused by human error. Accidents also cause $500 billion in damages.

Autonomous cars are the answer, experts claim. It is unclear when autonomous vehicles will become a common highway feature. Estimates range from next year to 2050.

There are two types of vehicles: semi-autonomous and fully-autonomous. Both types use software, sensors, cameras and sonar.

By 2020, Business Insider estimates 10 million vehicles will have self-driving features, and that the cost of building an autonomous vehicle will drop steeply.

Ford expects to have the largest fleet of autonomous vehicles being tested by 2017. The company estimates the transportation-services market is worth $5.4 trillion.

Many traditional automakers have sought to partner with technology companies. The problem is it is difficult to determine who might become a competitor.

Taxi and Ride Sharing Services

Uber is now competing against onetime partner Google for the riding-sharing market. 

Uber has more than a million drivers but is unprofitable because it pays out 75 percent of revenue to drivers. By 2030, it plans to eliminate this problem by having a fleet of self-driving taxis.

The company operates in 60 nations, mostly in crowed urban areas.

Google will operate its self driving taxis under the Alphabet umbrella. Google has more miles of road test, one million, completed than other companies.

Its first fleets will likely debut in corporate parks, campuses and military bases.

“These potential ride-for-hire services could allow consumers to experience the technology and embrace it in a bigger way. That would help not just Google but the entire industry,” Thilo Koslowski, vice president and automotive practice leader at Gartner, told Bloomberg Technology.

Other companies vying to compete in the autonomous ride sharing market are Ford, Lyft, Delphi in partnership with the Singapore Land Transport Authority, NuTonomy, Zoox and Zipcar.

Public Transportation

Public transportation also is a way of introducing autonomous technology to the public.

IBM has developed a self-driving electric bus that not only drives passengers to their destinations, but also uses cognitive computing to speak and respond to commands.

In addition to public transportation, autonomous vehicles could be used as rental vehicles for travelers seeking tours.

Delivery Services

Earlier this year, Google was awarded a patent for an autonomous delivery truck. The truck would contain lockers that customers unlock using a PIN to access packages.

Daimler also has been testing a fleet of delivery trucks in Germany which it says will save time and road space.

UPS, which delivers in 220 countries and territories, already equips its trucks with full-collision avoidance. Fully autonomy is years away, the company says.

Inventive entrepreneurs are already imagining the possibilities of autonomous delivery trucks. One suggestion is a pizza truck that bakes pizzas while delivering to customers.

Changes Ahead

While the adoption of autonomous vehicles may have many positive outcomes, it is unclear how other industries will be affected such as transportation, auto dealerships and even the job market.

The economy would change as it adapts to the new technology. Some jobs would be lost while insurance premiums would drop. The average driver might forego vehicle ownership entirely.

Finally, urban real estate is likely to drop in value. Housing located near rapid transit will decrease in value as those properties no longer attract a high volume of buyers.  Parking-lot values are estimated to drop 30 percent, according to Forbes.

Article contributed by Report Linker

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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