May 19, 2020

Daimler creates autonomous truck group

Daimler
autonomous vehicles
Trucking
Anna Evie
2 min
Daimler creates autonomous truck group

German automotive manufacturer Daimler has announced the formation of a global autonomous driving group from the 1st of June.

The group’s purpose will be to implement Daimler’s aim to have highly automated trucks on the road within a decade. To achieve that aim, they plan to invest around $570mn.

"We are the pioneer for automated trucks, said Martin Daum, Member of the Board of Management of Daimler AG responsible for Trucks and Buses. “With the formation of our global Autonomous Technology Group, we are taking the next step, underscoring the importance of highly automated driving for Daimler Trucks, the industry and society as well. With the new unit, we will maximize the effectiveness of our automated driving efforts and the impact of our investments in this key strategic technology. We will therefore be in the perfect position to put highly automated driving onto the roads, making transportation safer, saving lives and helping trucking companies boost their productivity."

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The group will centralise Daimler’s worldwide expertise and activities. Implementing their automated driving roadmap, which includes research and development as well as setting up the required infrastructure.

Peter Vaughan Schmidt, who is to head the group, said: "With the Autonomous Technology Group, we are bringing together our global experts and their vast knowledge in automated trucking. In the first stage, we will focus on use cases of highly automated driving in defined areas and between defined hubs in the U.S.A. In doing so, we will work closely together with customers whose business matches this automated driving application. We will not only develop the respective technology but also set up the required operations infrastructure and network."

Level 4 automated trucks are said to be highly automated, increasing safety as well as efficiency and productivity over their predecessors.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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