Sep 25, 2020

Swisscom strives to find most innovative 5G application

Swisscom
Qualcomm
Ericsson
5G
Georgia Wilson
2 min
5G technology innovation
Swisscom, Ericsson and Qualcomm partner to find the world’s most innovative application of 5G...

In an announcement made by Swisscom, the company has reported its partnership with Ericsson and Qualcomm to identify five of the world’s most innovative startups and research teams for 5G applications.

Those who win the Swisscom StartUp Challenge will be invited to Switzerland in 2021 for an Exploration Week. During the week, they will be able to conduct extensive testing on prototypes in Swisscom’s live 5G network in order to take the technology to the next level.

Those that travel to Switzerland will have access to the Swisscom 5G lab, its live network and to 5G devices. In addition the five startups/research teams will receive support from experts and mentors from the three companies. 

Deadline for Swisscom 5G Startup Challenge applications is 11 October 2020.

Swisscom StartUp Challenge was launched in 2013, with this year’s challenge entirely focused on 5G and for the first time, open to startups and research teams globally. In the last seven years its winners have included: Ava, Exeon Analytics, Futurae and Sentifi.

The workings of the Swisscom 5G Startup Challenge

Those in the industry currently developing products or prototypes and want to exploit 5G’s potential, are invited to apply for the challenge. 

10 of the most interesting applications will be invited to the final in December 2020. Of those 10 the top five will be selected to travel to Switzerland in March 2021. The five will spend a week prototype testing with the opportunity to exchange ideas with top entrepreneurs and venture capitalists. 

In addition, in November 2020, the general public will have the opportunity to vote for their favourite application, with the winner receiving the opportunity to travel to Mobile World Congress 2021.

For more information on business topics in Europe, Middle East and Africa please take a look at the latest edition of Business Chief EMEA.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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