May 19, 2020

Vodafone smart beachwear uses IoT to warn you of sunburn

Vodafone
European mobile industry
Vodafone Europe
Vodafone smart beachwear
Real GDPR
3 min
Vodafone smart beachwear uses IoT to warn you of sunburn

Vodafone has launched a range of bikinis, beach shorts and sunhats which tell you if you are absorbing too much UV.

The mobile operator has developed a suite of Internet of Things (IoT) proof-of-concept connected ‘Smart Summer’ holiday essentials to help protect against UV, keep children safe on the beach and locate lost luggage.

The Vodafone ‘Smart Summer’ bikini and men’s swim shorts are equipped with UV sensors that track exposure to sunlight throughout the day. A smartphone app notifies the user when they have had too much exposure to UV light. The swimwear also contains a small vibrating alert built into the waistband and strap.

The concept ‘Smart Summer’ child’s sun hat contains a UV sensor plus a low-powered Vodafone SIM and tracking device which sends a warning message to the parent’s smartphone if the child wanders beyond a pre-determined distance. The concept ‘Smart Summer’ suitcase includes embedded tracking technology to enable the owner to geolocate missing luggage via their smartphone.

Vodafone Group Director of IoT Erik Brenneis, said: “The Vodafone ‘Smart Summer’ concept illustrates how the Internet of Things has the potential to reshape every aspect of our daily lives. Companies in every industry are already embracing IoT technologies and see these as critical to their future. The launch of new Narrowband IoT networks next year will take this remarkable revolution to a whole new level.”

The ‘Smart Summer’ concept designs were developed as a pan-European survey commissioned by Vodafone from YouGov found that nearly half (48 percent) of respondents forgot to apply sunscreen on holiday with three-quarters (76 percent) saying they would be more likely to cover up if they had received an automated alert. 30 percent of respondents also said themselves or a travel companion had lost luggage while travelling.

The online YouGov study found a strong level of consumer interest in IoT-enabled wearable technology designed to help to enhance health and wellbeing and keep families safe. Of the 8,653 people surveyed across Germany, Greece, Ireland, Italy, the Netherlands, Spain and the UK:

  • 33 percent said they wanted wearable technology of the future to analyse air quality;
  • blood pressure monitoring was important to 50 percent of respondents;
  • 40 percent felt they would benefit from monitoring of their stress levels; and
  • 36 percent wanted to monitor their hydration.  
     

In the UK survey, others had more unusual expectations of what wearable technology may be able to do in the distant future, with ‘teleport me to different locations’ (39 percent), ‘alert me when someone is telling a lie’ (27 percent), ‘make me invisible’ (27 percent) and ‘change my physical appearance’ (18 percent)  among the favourite choices from the given list.

The Internet of Things revolution

Vodafone’s ‘Smart Summer’ concept designs use current IoT technologies to demonstrate potential applications for network intelligence in everyday consumer devices. The bikini, swim shorts, sun hat and suitcase contain embedded hardware with a battery life of around one week. By the end of 2017, a new generation of IoT devices will reach the market, adding even greater momentum to the connected devices revolution. The hardware within ‘Narrowband IoT’ devices will be ultra low-power (typical battery life will exceed 10 years on a single charge), small, very cheap (typically costing no more than a few dollars each) and will use very little wireless bandwidth – recent research found that Vodafone’s global IoT networks will be able to support more than one million devices simultaneously per square kilometre.

Separate research from Vodafone recently indicated that IoT is already entering the mainstream for many companies. More than three-quarters of 1,100 enterprise and public-sector executives surveyed across 17 countries said that taking advantage of IoT technologies will be critical for future success, while more than half of consumer technology companies said they intended to bring new IoT products and services to market within the next two years.

Read the July EURO 2016 issue of Business Review Europe magazine. 

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
Netnumber
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.

 

NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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